Brand and Marketing Lead

Tri Fit; Wetherby; On-site; GBP 45,000 - 65,000; Full time

Job summary

TRI-FIT is seeking a Brand & Marketing Lead to coordinate every channel from email to app, social and PR. This role is office-based in Wetherby and focuses on executing launches with the founder and partners.

You will drive multi-channel campaigns, manage agencies, and shape brand strategy while ensuring tight calendar alignment and budget oversight for high-end apparel at premium performance levels.

Qualifications

• 5+ years' marketing experience across multiple channels.
• Data-driven, with confidence in analytics.
• Experience managing external agencies or subcontractors.
• An eye for premium imagery, copy and presentation.
• Organised, inquisitive, and able to handle urgent problems as well as the long-term plan.
• Desirable: sportswear, endurance sport or premium apparel experience; involvement in swim, bike or run; working knowledge of AI tools; photography or video skills (a bonus, not a requirement).

Responsibilities

• Own the company-wide marketing and campaign calendar and coordinate product launches across channels.
• Manage or run email marketing in Klaviyo, and own the TRI-FIT App.
• Manage our Google Ads, SEO and PR providers.
• Interpret analytics to direct ad spend, reduce CAC and improve lifetime value.
• Own the marketing budget: track spend against plan, reallocate to what converts, forecast ahead of launches and events, and report monthly on spend, CAC and ROI by channel.
• Plan studio and location shoots, and gather content from professional athletes and affiliates.
• Manage press, advertising, advertorial and reviews, directly or through our PR agency.
• Report on product, colour and category trends.
• Plan campaigns around the race calendar (Worlds, Kona, Challenge Roth and similar).
• Help shape brand vision and strategy with the founder.

Skills

Multi-channel marketing

Data-driven analytics

Agency management

Premium imagery & copy

Organised / project management

Small team collaboration

Sportswear experience

AI tools familiarity

Photography / video skills

Tools

Klaviyo

Google Ads

Job description

TRI-FIT | Wetherby, West Yorkshire | On-site | Full-time | Salary: [competitive, dependent on experience]

THE ROLE

TRI-FIT makes premium-to-elite tri-suits and multi-sport apparel for triathletes and endurance athletes, including the award-winning EVO tri-suit. We need an experienced Brand & Marketing Lead to coordinate every channel (email, app, social, paid, SEO, PR and content) into one brand calendar.

This is an execution-focused role based in the office. You will see the product pipeline early, so marketing is ready before each launch. You work directly with the founder and closely with the Community & Athlete Manager, photographers, athletes, agencies and partners.

WHAT YOU WILL DO

• Own the company-wide marketing and campaign calendar and coordinate product launches across channels.
• Manage or run email marketing in Klaviyo, and own the TRI-FIT App.
• Manage our Google Ads, SEO and PR providers.
• Interpret analytics to direct ad spend, reduce CAC and improve lifetime value.
• Own the marketing budget: track spend against plan, reallocate to what converts, forecast ahead of launches and events, and report monthly on spend, CAC and ROI by channel.
• Plan studio and location shoots, and gather content from professional athletes and affiliates.
• Manage press, advertising, advertorial and reviews, directly or through our PR agency.
• Report on product, colour and category trends.
• Plan campaigns around the race calendar (Worlds, Kona, Challenge Roth and similar).
• Help shape brand vision and strategy with the founder.

ABOUT YOU

• 5+ years' marketing experience across multiple channels.
• Data-driven, with confidence in analytics.
• Experience managing external agencies or subcontractors.
• An eye for premium imagery, copy and presentation.
• Organised, inquisitive, and happy to handle urgent problems as well as the long-term plan.
• Comfortable in a small team where everyone pitches in.
• Desirable: sportswear, endurance sport or premium apparel experience; involvement in swim, bike or run; working knowledge of AI tools; photography or video skills (a bonus, not a requirement).

LOCATION

Full-time, office-based at TRI-FIT HQ, Wetherby. Not a remote role.

Closing date 31/10/26