Brand Manager - Uro-Oncology

Recordati Industria Chimica e Farmaceutica S.p.A; Hemel Hempstead; On-site; GBP 40,000 - 80,000; Full time

Job summary

An innovative pharmaceutical company is seeking a dynamic marketing professional to spearhead the launch of a major uro-oncology brand in the UK and Ireland. This role involves developing marketing strategies, managing relationships with agencies, and ensuring compliance with industry regulations. The ideal candidate will have a strong background in pharmaceutical marketing, particularly in digital and omnichannel approaches. Join a company that values diversity and encourages bold ideas, where you can make a meaningful impact and grow your career in a supportive environment.

Qualifications

• 2+ years of experience in pharmaceutical marketing, especially in uro-oncology.
• Strong digital marketing capabilities and experience with omnichannel strategies.

Responsibilities

• Lead marketing strategy for uro-oncology brand launch across the UK and Ireland.
• Develop compelling messaging and communication plans for healthcare professionals.

Skills

Pharmaceutical Marketing

Digital Marketing

Omnichannel Campaign Development

Sales Forecasting

AI Applications in Marketing

Analytical Skills

Interpersonal Skills

Education

Degree in Life Sciences

Degree in Marketing

Degree in Business

Tools

IQVIA OCE-D

Job description

Job Purpose

This role will lead the marketing strategy for our major uro-oncology brand launch across the UK and Ireland while supporting other established brands in the UK and Ireland within our portfolio.

Key Responsibilities

• Develop and implement the marketing strategy for our new uro-oncology brand launch in the UK
• Lead the completion of annual brand plans, including tactical planning and budget allocation
• Provide critical input to sales forecasting processes and market analyses
• Develop compelling messaging and communication plans for healthcare professionals
• Prepare high-quality materials and resources for Key Account Managers (KAMs) to support effective customer engagement
• Maintain close relationships with field teams to continually enhance campaign effectiveness
• Utilise digital and omnichannel approaches to maximise brand reach and engagement
• Lead the application of AI-driven marketing solutions to enhance targeting and personalisation
• Support the commercial team in delivering brand performance targets
• Manage the IQVIA OCE-D platform to optimise customer interactions and campaign effectiveness
• Develop personal knowledge of the disease area and customer needs through ongoing collaboration with field-based colleagues
• Liaise with global marketing colleagues at Recordati headquarters to ensure alignment with international brand strategy
• Manage relationships with external marketing and creative agencies
• Ensure all marketing activities comply with ABPI and IPHA Code of Practice regulations in their respective markets

Required Education

• Degree in life sciences, marketing, or business
• Evidence of continuous professional development in digital marketing

Required Skills and Experience

• Minimum 2 years' pharmaceutical marketing experience
• Experience within gastroenterology, urology or cardiovascular therapeutic areas highly desired
• Strong digital marketing capabilities with experience in omnichannel campaign development
• Practical experience using IQVIA OCE-D platform
• Knowledge of AI applications in pharmaceutical marketing
• Understanding of the NHS landscape and UK market access environment
• Experience in sales forecasting and brand planning processes

Technical Competencies

• Analytical skills to interpret market data and translate insights into actionable plans
• Ability to translate clinical data into compelling materials for field teams
• Knowledge of the ABPI and IPHA Code and pharmaceutical marketing regulations
• Experience managing marketing agencies and external vendor

Required Behaviours and Competencies

• Strong interpersonal skills for effective collaboration with KAMs and field colleagues
• Experience working with cross-functional teams

Required Languages

English both spoken and written

#LI-KL1

Travel required in %

20%

At Recordati we believe in people! Inspired by our purpose - unlocking the full potential of life - we are committed to creating a diverse environment and cultivating a culture of inclusion. We strive to continually lead with our values and beliefs, enabling our employees to bring their whole selves to work and develop their potential.

We are proud to be an equal opportunity employer. We recruit, develop and reward without regard to, amongst others, gender, sexual orientation, gender identity or expression, national origin, age, physical or mental ability, race, ethnicity, political or religious belief.

If you are looking to join a company where you can try new things, speak openly, and be bold, we invite you to apply today.