Brand Manager – Snacks

General Mills - Europe/Australasia; Uxbridge; Hybrid; GBP 40,000 - 50,000; Full time

Job summary

A leading company in the food industry is seeking a Brand Manager to drive marketing strategies for their iconic brands. This dynamic role requires strong brand management skills and the ability to influence decisions across teams, aiming for excellence in the consumer packaged goods sector.

Benefits

Flexible working hours

Health & Dental Insurances

Family & Carers Leave

Enhanced pension contributions

Bonus scheme

Employee Assistance Program

Subsidised canteen

Extra days for volunteering

Qualifications

• Highly motivated and results-oriented Brand Manager with 2+ years of CPG experience.
• Fluent in CPG data like Nielsen, Kantar, and Dunnhumby.
• Master communicator thriving in collaborative environments.

Responsibilities

• Lead brand strategy and execution, leveraging data for insights.
• Manage brand budget, measure success post-activation.
• Collaborate cross-functionally with Brand Development team.

Skills

Brand Management

Commercial Skills

Consumer Behaviour

Data Analysis

Project Management

Communication

Education

2+ years of CPG experience

Tools

Nielsen

Kantar

Dunnhumby

Job description

Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D center, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that’s ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future.

Want to build your career alongside some of the world's most beloved brands? We're searching for ambitious, proactive individuals ready to take ownership of the entire marketing mix (we're talking 4Ps!). At General Mills, you'll develop and execute outstanding marketing strategies that fuel our growth. This is a dynamic role requiring strong brand management and commercial skills, significant thought leadership, sharp decision-making, and a deep understanding of consumer behaviour. You'll tackle exciting business challenges head-on, crafting compelling ideas that truly make a difference. Ready to make your mark?

What your role is:

• Brand Strategy & Planning: Input into the annual planning process for designated brand platforms, leveraging data and insights to inform strategic decisions. Lead monthly data reporting within the team, identifying key consumer, category, and brand insights.
• Communications & Platform Execution: Lead the development and execution of owned and earned media strategies.
• Brand Execution & Innovation: Responsible for the execution of specific brand platform and customer plans, including renovations, price architecture (PPA), and omni-channel execution. Lead Tier 3 innovation projects end-to-end (assumptions, P&L, pack execution, and market launch).
• Budget Management & Measurement: Lead the monthly brand budget. Measure and report on the success of initiatives post-activation, providing data-driven insights to inform future strategies.
• Cross-Functional Collaboration: Proactively partner with peers in the Brand Development team and cross-functional partners to execute plans and achieve shared objectives.
• Leadership & Influence: Ability to influence and execute plans across platforms and within customer accounts.

What you will bring to the team:

A highly motivated and results-oriented Brand Manager with 2+ years of CPG experience, ideally in a marketing capacity. You're fluent in CPG data (Nielsen, Kantar, Dunnhumby, and the like), a project management whiz, and a master communicator who thrives in collaborative environments.

You've got a stellar track record, and you can clearly articulate your wins. Most importantly, you're passionate about our brands and excited to be part of our dynamic team.

What you get from us:

Work with Heart- offers us flexibility thatalsorequires partnership to ensure we regularly come together in person for those moments that help drive our business forward.Our hybrid work policy means an average of 2 days per week in the office with the opportunity to finish at 15:00 on Fridays.

Wellbeing- We want our people to feel well and thrive, for this we offer free Headspace account for you and up to 5 friends or family members, ongoing activities, Employee Assistance Program and more.

Bonus-Our people are at the heart of what makes General Mills great, sowhen goals are reached, you'll be rewarded through our bonus scheme.

Health & Dental Insurances– All colleagues get the opportunity to join our insurances from day one.

Family & Carers Leave- Every family is unique. Our approach allows every familyto have the opportunity to spend quality time-off to support them from the point of birth or adoption to care,with enhanced covers.

Enjoy other perks like enhanced pension contributions, subsidised canteen, access to both peer-to-peer recognition and discount platforms, 2 extra days for volunteering work, and more...

Great Place To Work

Want to build your career alongside some of the world's most beloved brands? We're searching for ambitious, proactive individuals ready to take ownership of the entire marketing mix (we're talking 4Ps!). At General Mills, you'll develop and execute outstanding marketing strategies that fuel our growth. This is a dynamic role requiring strong brand management and commercial skills, significant thought leadership, sharp decision-making, and a deep understanding of consumer behaviour. You'll tackle exciting business challenges head-on, crafting compelling ideas that truly make a difference. Ready to make your mark?

What your role is:

• Brand Strategy & Planning: Input into the annual planning process for designated brand platforms, leveraging data and insights to inform strategic decisions. Lead monthly data reporting within the team, identifying key consumer, category, and brand insights.
• Communications & Platform Execution: Lead the development and execution of owned and earned media strategies.
• Brand Execution & Innovation: Responsible for the execution of specific brand platform and customer plans, including renovations, price architecture (PPA), and omni-channel execution. Lead Tier 3 innovation projects end-to-end (assumptions, P&L, pack execution, and market launch).
• Budget Management & Measurement: Lead the monthly brand budget. Measure and report on the success of initiatives post-activation, providing data-driven insights to inform future strategies.
• Cross-Functional Collaboration: Proactively partner with peers in the Brand Development team and cross-functional partners to execute plans and achieve shared objectives.
• Leadership & Influence: Ability to influence and execute plans across platforms and within customer accounts.

What you will bring to the team:

A highly motivated and results-oriented Brand Manager with 2+ years of CPG experience, ideally in a marketing capacity. You're fluent in CPG data (Nielsen, Kantar, Dunnhumby, and the like), a project management whiz, and a master communicator who thrives in collaborative environments.

You've got a stellar track record, and you can clearly articulate your wins. Most importantly, you're passionate about our brands and excited to be part of our dynamic team.

What you get from us:

Work with Heart- offers us flexibility thatalsorequires partnership to ensure we regularly come together in person for those moments that help drive our business forward.Our hybrid work policy means an average of 2 days per week in the office with the opportunity to finish at 15:00 on Fridays.

Wellbeing- We want our people to feel well and thrive, for this we offer free Headspace account for you and up to 5 friends or family members, ongoing activities, Employee Assistance Program and more.

Bonus-Our people are at the heart of what makes General Mills great, sowhen goals are reached, you'll be rewarded through our bonus scheme.

Health & Dental Insurances– All colleagues get the opportunity to join our insurances from day one.

Family & Carers Leave- Every family is unique. Our approach allows every familyto have the opportunity to spend quality time-off to support them from the point of birth or adoption to care,with enhanced covers.

Enjoy other perks like enhanced pension contributions, subsidised canteen, access to both peer-to-peer recognition and discount platforms, 2 extra days for volunteering work, and more...

Great Place To Work