SEO/GEO Marketing Manager Marketing · London Bridge ·

dotdigital; London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading company, dotdigital, is seeking an SEO/GEO Manager to spearhead their organic traffic strategies across various platforms. The ideal candidate will have over 5 years of SEO experience and expertise with essential tools like Ahrefs and Google Search Console. This role encompasses keyword strategies, optimization of on-site journeys, managing backlink profiles, and working collaboratively with the content team, ultimately aiming to enhance visibility and share in search results. Join a forward-thinking team dedicated to innovative and data-driven marketing solutions.

Benefits

Parental leave

Medical benefits

Paid sick leave

Dotdigital day

Share reward

Wellbeing reward

Wellbeing Days

Loyalty reward

Qualifications

• 5+ years of hands-on SEO experience, primarily in B2B SaaS or tech.
• Expertise with SEO tools like Ahrefs, SEMrush, GSC.
• Strong understanding of technical SEO, GEO strategy, and link building.

Responsibilities

• Develop and execute overall organic traffic strategy.
• Monitor and optimize site performance across search platforms.
• Collaborate with content teams to ensure best SEO practices.

Skills

Analytical Thinking

SEO Expertise

Collaboration

Communication

Copywriting

Tools

Ahrefs

Google Search Console

SEMrush

Google Analytics

Job description

About Us

The Company: Dotdigital is a thriving global community of passionate, dedicated professionals, committed to the collective success of the organization and its clients. Our core principles of innovation, teamwork, and client-focused solutions drive us to approach challenges with a growth mindset and take ownership of our work. At Dotdigital, collaboration and curiosity pave the way for meaningful connections and learning opportunities with diverse peers. Our work environment encourages knowledge sharing, fosters exploration, and cherishes creative ideas. Combined, these guide us towards a shared vision in which brands around the world exceed customer expectations through the adoption of responsible marketing practices.

The Product: Dotdigital is an all-in-one customer experience and data platform (CXDP) that empowers marketing teams to exceed customer expectations with highly personalized cross-channel journeys. With Dotdigital, marketers can seamlessly unify, enrich, and segment customer data. Breaking down data silos, Dotdigital streamlines decision-making and paves the way for marketing creativity that delivers customer engagement at scale. With powerful AI capabilities, Dotdigital makes it easy to automate deeply personalized experiences across web, email, SMS, WhatsApp, chat, push, social, ads, and more.

About the Role

Role Overview

We’re looking for a strategic and data-driven SEO/GEO Manager to lead our organic traffic efforts across traditional and AI search platforms. You’ll be responsible for developing and executing our overall organic traffic strategy, encompassing keyword strategies, optimization on-site journeys performance, managing backlink profiles, and aligning with content and social teams to grow Dotdigital’s share of search and organic visibility, through search engine and generative results.

Key Responsibilities

• Keyword strategy & execution
• Design and manage comprehensive keyword strategies using tools like Ahrefs Google Search Console, and others
• Build and maintain a keyword matrix to guide content creation and on-site optimization
• Search performance & analytics
• Monitor and report on organic performance across traditional search engines and AI-driven search platforms
• Set and achieve targets for organic traffic growth, ranking improvements, and share of search
• Monitor and react to algorithm changes within search engines
• Monitor and react to changes in search behaviors
• On-site organic journey optimization
• Collaborate with web and content teams to ensure technical SEO and GEO best practices are implemented
• Draft and optimize landing pages, metadata, internal linking for maximum visibility
• Optimize product pages and overall on-site content to increase number of page visits per session and session length
• Backlink strategy
• Develop and manage a high-quality backlink acquisition strategy to improve domain authority and rankings
• Collaborate with Dotdigital partner teams to identify opportunities for organic backlink building and PR/external agencies and suppliers for paid and earned options
• Content enablement and creation
• Create new blog content to support key-word strategies and elevate the performance of feature launches and content campaigns
• Draft optimized content to support the overall organic journey as needed
• Produce SEO-optimized assets, with the support of the wider content team, including blogs, guides, videos, and other formats to create a variety of high ranking lead-magnets
• Ensure content is discoverable and aligned with user intent and search trends

• Cross-functional collaboration
• Work closely with Dotdigital’s website manager to form a united approach to managing website health, technical SEO needs, on-page optimization and the wider organic traffic strategy (from solution unaware, right through to conversion)
• Partner with the organic social team to create a unified and impactful organic digital presence
• Align SEO and organic traffic efforts with broader marketing campaigns and product launches
• Work alongside PPC and Paid social teams to create integrated marketing campaigns allowing organic and paid campaigns to support each other
• AI Search Optimization
• Stay ahead of trends in AI-powered search (e.g., SGE, ChatGPT, Perplexity) and adapt strategies to maintain visibility
• Experiment with structured data, conversational content, and other techniques to optimize for AI discovery
• Track and communicate learnings from all AI-search activity
• Drive innovation, test new approaches, and continuously optimize for performance

About You

Requirements

• 5+ years of hands-on SEO experience, ideally in a B2B SaaS or tech environment
• Proven expertise with Ahrefs and other SEO tools (e.g., SEMrush, Frase, Screaming Frog, Google Analytics, GSC)
• Strong understanding of technical SEO and GEO content strategy, and link building
• Experience optimizing for both traditional and AI-driven search engines
• Analytical thinker with the ability to translate data into actionable insights
• Excellent communication and collaboration skills
• Good copywriting ability

Nice to Have

• Familiarity with AI content tools
• Experience working in agile marketing teams
• Knowledge of international SEO, GEO and multi-language site optimization
  
  

Why Us

Don’t just take our word for it - hear what your future colleagues have to say about working in our team:

"I’m still quite new to Dotdigital but I have never felt more welcomed and instantly part of the team, in any other workplace. The people across all offices are genuinely lovely and so collaborative and have trusted me with the creative freedom to really show off my skills, in my own style. It’s clear we’re all working toward the same goal of creating great marketing for great marketers. And if that’s not enough, the office has the best snacks and lots of them!" -Layla Amin, Content Producer

Interview Process

• Initial Screening Call - A brief introductory conversation with a member of the Talent Team
• First Stage Interview - Introductory call with the Head of Content Marketing to discuss your background and the role.
• Interview Task - Completion and submission of a task for evaluation by the Head of Content Marketing (The quality of this task will determine progression to the next stage.)
• Task Presentation & Panel Interview - Presentation of your completed task to the Head of Content Marketing, CMO, and Website Manager, followed by a Q&A session.
• Final Stage - Informal virtual coffee chat with two members of the Marketing Team to assess cultural alignment.

Some of Our Global Benefits

• Parental leave
• Medical benefits
• Paid sick leave
• Dotdigital day
• Share reward
• Wellbeing reward
• Wellbeing Days
• Loyalty reward

DEI commitment

As an equal opportunities employer we are committed to equality in all its practices with regard to race, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation. If you have any additional requirements or adjustments to assist an application then please don't hesitate to contact us and advise us how we can best support you.

Legal statement

No agencies/recruiters please. We are only accepting applications directly from the applicants. If you are a recruiter, please refrain from reaching out to our staff about this position. Anything contrary will be treated as unsolicited approach under the applicable data protection law.