Brand Manager - Snacks

General Mills; Uxbridge; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

General Mills recherche un Brand Manager pour diriger des stratégies de marque. Le candidat idéal a 2+ ans d'expérience en marketing CPG, maîtrise les données de marché, et sait gérer des projets efficacement. En rejoignant la équipe, vous aurez la chance de travailler avec des marques bien-aimées et de faire une réelle différence.

Benefits

Travail hybride

Assurance santé et dentaire

Programme d'aide aux employés

Jours de congé supplémentaires pour bénévolat

Contributions de pension améliorées

Flexibilité de travail

Accès à Headspace

Prime de performance

Congés pour familles et aidants

Cantine subventionnée

Qualifications

• Expérience de 2+ ans en marketing dans un environnement CPG.
• Fluide en données CPG comme Nielsen, Kantar et Dunnhumby.
• Communication efficace en environnements collaboratifs.

Responsibilities

• Concevoir et exécuter des stratégies de marque.
• Gérer le budget de marque et mesurer le succès des initiatives.
• Collaborer avec des partenaires transversaux pour réaliser des plans.

Skills

Gestion de marque

Analyse de données CPG

Gestion de projet

Communication

Job description

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D center, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that's ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future.

Want to build your career alongside some of the world's most beloved brands? We're searching for ambitious, proactive individuals ready to take ownership of the entire marketing mix (we're talking 4Ps!). At General Mills, you'll develop and execute outstanding marketing strategies that fuel our growth. This is a dynamic role requiring strong brand management and commercial skills, significant thought leadership, sharp decision-making, and a deep understanding of consumer behaviour. You'll tackle exciting business challenges head-on, crafting compelling ideas that truly make a difference. Ready to make your mark?

What your role is:

• Brand Strategy & Planning: Input into the annual planning process for designated brand platforms, leveraging data and insights to inform strategic decisions. Lead monthly data reporting within the team, identifying key consumer, category, and brand insights.
• Communications & Platform Execution: Lead the development and execution of owned and earned media strategies.
• Brand Execution & Innovation: Responsible for the execution of specific brand platform and customer plans, including renovations, price architecture (PPA), and omni-channel execution. Lead Tier 3 innovation projects end-to-end (assumptions, P&L, pack execution, and market launch).
• Budget Management & Measurement: Lead the monthly brand budget. Measure and report on the success of initiatives post-activation, providing data-driven insights to inform future strategies.
• Cross-Functional Collaboration: Proactively partner with peers in the Brand Development team and cross-functional partners to execute plans and achieve shared objectives.
• Leadership & Influence: Ability to influence and execute plans across platforms and within customer accounts.

What you will bring to the team:

A highly motivated and results-oriented Brand Manager with 2+ years of CPG experience, ideally in a marketing capacity. You're fluent in CPG data (Nielsen, Kantar, Dunnhumby, and the like), a project management whiz, and a master communicator who thrives in collaborative environments.

You've got a stellar track record, and you can clearly articulate your wins. Most importantly, you're passionate about our brands and excited to be part of our dynamic team.

What you get from us:

Work with Heart - offers us flexibility that also requires partnership to ensure we regularly come together in person for those moments that help drive our business forward. Our hybrid work policy means an average of 2 days per week in the office with the opportunity to finish at 15:00 on Fridays.

Wellbeing - We want our people to feel well and thrive, for this we offer free Headspace account for you and up to 5 friends or family members, ongoing activities, Employee Assistance Program and more.

Bonus - Our people are at the heart of what makes General Mills great, so when goals are reached, you'll be rewarded through our bonus scheme.

Health & Dental Insurances - All colleagues get the opportunity to join our insurances from day one.

Family & Carers Leave - Every family is unique. Our approach allows every family to have the opportunity to spend quality time-off to support them from the point of birth or adoption to care, with enhanced covers.

Enjoy other perks like enhanced pension contributions, subsidised canteen, access to both peer-to-peer recognition and discount platforms, 2 extra days for volunteering work, and more...

Great Place To Work