Assistant Brand Manager – Snacks

General Mills - Europe/Australasia; Uxbridge; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A leading company in the food sector is searching for proactive marketing professionals to develop and execute strategies for beloved brands. Your role will contribute to brand marketing, requiring strong management skills and collaboration with cross-functional teams. Embrace the opportunity to bring insight and creativity to a dynamic environment.

Benefits

Flexible work schedule

Health & Dental Insurances

Bonus scheme

Enhanced pension contributions

Subsidised canteen

Paid volunteering days

Qualifications

• Proven ability to manage projects from start to finish.
• Comprehensive understanding of marketing principles.
• Collaboration skills and a passion for brands.

Responsibilities

• Contribute to brand marketing plans using data and insights.
• Lead communication strategies with target audiences.
• Measure success of marketing initiatives post-activation.

Skills

Project Management

Brand Management

Consumer Behaviour Analysis

Data Processing

Cross-Functional Collaboration

Microsoft Office Suite

Education

Practical marketing experience (voluntary or paid)

Experience in the CPG industry

Job description

Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D center, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that’s ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future.

Want to build your career alongside some of the world's most beloved brands? We're searching for ambitious, proactive individuals ready to take ownership of the entire marketing mix (we're talking 4Ps!). At General Mills, you'll develop and execute outstanding marketing strategies that fuel our growth. This is a dynamic role requiring strong brand management and commercial skills, significant thought, sharp decision-making, and a deep understanding of consumer behaviour. You'll tackle exciting business challenges head-on, crafting compelling ideas that truly make a difference. Ready to make your mark?

What your role is:

• Brand Strategy & Planning: Contribute to the development and execution of brand marketing plans, leveraging data and insights to inform strategic decisions. This includes a strong understanding of how to process data and a willingness to learn systems and processes to unlock consumer, category, and brand insights.
• Communications & Platform Execution: Lead the execution of owned platform strategies, ensuring effective communication and engagement with target audiences.
• Innovation & Pack Delivery: Execute pack delivery in market, demonstrating a strong commercial understanding of the impact of choices on the P&L.
• Measurement: Measure and report on the success of marketing initiatives post-activation, providing data-driven insights to inform future strategies.
• Cross-Functional Collaboration: Partner effectively with peers in the Brand Development team and cross-functional partners to execute plans and achieve shared objectives.
• Project Management: Demonstrate strong organisational skills and the ability to complete tasks on time and within budget.

What you will bring to the team:

A passion for our brands and a proven ability to manage projects from start to finish. Ideally, you will have practical marketing experience (voluntary or paid), demonstrating a comprehensive understanding of marketing principles that extend beyond traditional advertising.

Experience in the CPG industry (marketing or cross-functional roles, internships, or prior ABM experience) is a plus, along with demonstrable strong project management skills. Strong interpersonal skills and a collaborative spirit, and proficiency in Microsoft Office Suite.

Above all, we are looking for someone who embodies our company culture and shares our enthusiasm for building successful brands.

What you get from us:

Work with Heart- offers us flexibility thatalsorequires partnership to ensure we regularly come together in person for those moments that help drive our business forward.Our hybrid work policy means an average of 2 days per week in the office with the opportunity to finish at 15:00 on Fridays.

Wellbeing- We want our people to feel well and thrive, for this we offer free Headspace account for you and up to 5 friends or family members, ongoing activities, Employee Assistance Program and more.

Bonus-Our people are at the heart of what makes General Mills great, sowhen goals are reached, you'll be rewarded through our bonus scheme.

Health & Dental Insurances– All colleagues get the opportunity to join our insurances from day one.

Family & Carers Leave- Every family is unique. Our approach allows every familyto have the opportunity to spend quality time-off to support them from the point of birth or adoption to care,with enhanced covers.

Enjoy other perks like enhanced pension contributions, subsidised canteen, access to both peer-to-peer recognition and discount platforms, 2 extra days for volunteering work, and more...

Great Place To Work

Want to build your career alongside some of the world's most beloved brands? We're searching for ambitious, proactive individuals ready to take ownership of the entire marketing mix (we're talking 4Ps!). At General Mills, you'll develop and execute outstanding marketing strategies that fuel our growth. This is a dynamic role requiring strong brand management and commercial skills, significant thought, sharp decision-making, and a deep understanding of consumer behaviour. You'll tackle exciting business challenges head-on, crafting compelling ideas that truly make a difference. Ready to make your mark?

What your role is:

• Brand Strategy & Planning: Contribute to the development and execution of brand marketing plans, leveraging data and insights to inform strategic decisions. This includes a strong understanding of how to process data and a willingness to learn systems and processes to unlock consumer, category, and brand insights.
• Communications & Platform Execution: Lead the execution of owned platform strategies, ensuring effective communication and engagement with target audiences.
• Innovation & Pack Delivery: Execute pack delivery in market, demonstrating a strong commercial understanding of the impact of choices on the P&L.
• Measurement: Measure and report on the success of marketing initiatives post-activation, providing data-driven insights to inform future strategies.
• Cross-Functional Collaboration: Partner effectively with peers in the Brand Development team and cross-functional partners to execute plans and achieve shared objectives.
• Project Management: Demonstrate strong organisational skills and the ability to complete tasks on time and within budget.

What you will bring to the team:

A passion for our brands and a proven ability to manage projects from start to finish. Ideally, you will have practical marketing experience (voluntary or paid), demonstrating a comprehensive understanding of marketing principles that extend beyond traditional advertising.

Experience in the CPG industry (marketing or cross-functional roles, internships, or prior ABM experience) is a plus, along with demonstrable strong project management skills. Strong interpersonal skills and a collaborative spirit, and proficiency in Microsoft Office Suite.

Above all, we are looking for someone who embodies our company culture and shares our enthusiasm for building successful brands.

What you get from us:

Work with Heart- offers us flexibility thatalsorequires partnership to ensure we regularly come together in person for those moments that help drive our business forward.Our hybrid work policy means an average of 2 days per week in the office with the opportunity to finish at 15:00 on Fridays.

Wellbeing- We want our people to feel well and thrive, for this we offer free Headspace account for you and up to 5 friends or family members, ongoing activities, Employee Assistance Program and more.

Bonus-Our people are at the heart of what makes General Mills great, sowhen goals are reached, you'll be rewarded through our bonus scheme.

Health & Dental Insurances– All colleagues get the opportunity to join our insurances from day one.

Family & Carers Leave- Every family is unique. Our approach allows every familyto have the opportunity to spend quality time-off to support them from the point of birth or adoption to care,with enhanced covers.

Enjoy other perks like enhanced pension contributions, subsidised canteen, access to both peer-to-peer recognition and discount platforms, 2 extra days for volunteering work, and more...

Great Place To Work