Assistant Brand Manager – Snacks

General Mills; Uxbridge; Hybrid; GBP 50,000 - 55,000; Full time

Job summary

Join General Mills as an Assistant Brand Manager, where you'll harness your marketing skills to drive brand strategy and execution. This entry-level role is ideal for collaborative thinkers passionate about advancing brand success and consumer engagement. You'll work in a dynamic environment, contributing to major marketing initiatives for iconic brands, with the opportunity to grow within a vibrant team culture.

Benefits

Hybrid work policy

Health & Dental Insurances

Employee Assistance Program

Bonus scheme

Enhanced pension contributions

2 extra days for volunteering work

Qualifications

• Practical marketing experience (internship or graduate program).
• Strong understanding of marketing principles.
• Collaborative spirit and strong interpersonal skills.

Responsibilities

• Contribute to the development and execution of brand marketing plans.
• Lead the execution of owned platform strategies.
• Measure and report on the success of marketing initiatives.

Skills

Brand Management

Project Management

Data Analysis

Consumer Behaviour Analysis

Communication

Education

Marketing Degree

Job description

Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D center, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that’s ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future.

Want to build your career alongside some of the world's most beloved brands? We're searching for ambitious, proactive individuals ready to take ownership of the entire marketing mix (we're talking 4Ps!). At General Mills, you'll develop and execute outstanding marketing strategies that fuel our growth. This is a dynamic role requiring strong brand management and commercial skills, significant thought, sharp decision-making, and a deep understanding of consumer behaviour. You'll tackle exciting business challenges head-on, crafting compelling ideas that truly make a difference. Ready to make your mark?

What Your Role Is

• Brand Strategy & Planning: Contribute to the development and execution of brand marketing plans, leveraging data and insights to inform strategic decisions. This includes a strong understanding of how to process data and a willingness to learn systems and processes to unlock consumer, category, and brand insights.
• Communications & Platform Execution: Lead the execution of owned platform strategies, ensuring effective communication and engagement with target audiences.
• Innovation & Pack Delivery: Execute pack delivery in market, demonstrating a strong commercial understanding of the impact of choices on the P&L.
• Measurement: Measure and report on the success of marketing initiatives post-activation, providing data-driven insights to inform future strategies.
• Cross-Functional Collaboration: Partner effectively with peers in the Brand Development team and cross-functional partners to execute plans and achieve shared objectives.
• Project Management: Demonstrate strong organisational skills and the ability to complete tasks on time and within budget.
  
  

What You Will Bring To The Team

A passion for our brands and a proven ability to manage projects from start to finish. You will have practical marketing experience (internships, graduate program or prior ABM experience), demonstrating a comprehensive understanding of marketing principles that extend beyond traditional advertising.

Strong interpersonal skills and a collaborative spirit, and proficiency in Microsoft Office Suite. Above all, we are looking for someone who embodies our company culture and shares our enthusiasm for building successful brands.

What You Get From Us

Work with Heart - offers us flexibility that also requires partnership to ensure we regularly come together in person for those moments that help drive our business forward. Our hybrid work policy means an average of 2 days per week in the office with the opportunity to finish at 15:00 on Fridays.

Wellbeing - We want our people to feel well and thrive, for this we offer free Headspace account for you and up to 5 friends or family members, ongoing activities, Employee Assistance Program and more.

Bonus - Our people are at the heart of what makes General Mills great, so when goals are reached, you'll be rewarded through our bonus scheme.

Health & Dental Insurances – All colleagues get the opportunity to join our insurances from day one.

Family & Carers Leave - Every family is unique. Our approach allows every family to have the opportunity to spend quality time-off to support them from the point of birth or adoption to care, with enhanced covers.

Enjoy other perks like enhanced pension contributions, subsidised canteen, access to both peer-to-peer recognition and discount platforms, 2 extra days for volunteering work, and more...

Great Place To Work

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Manufacturing, Food and Beverage Services, and Food and Beverage Manufacturing

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