Marketing Manager

Hays; London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading international B2B events and media company seeks a Marketing Lead to drive global marketing strategies. You'll work directly with the Head of Marketing to execute high-quality lead generation campaigns tailored to advisory and technology providers, leveraging various marketing platforms. This position offers a collaborative environment with excellent benefits including hybrid work, generous holiday, and opportunities for worldwide travel.

Benefits

Hybrid working scheme

25 days holiday entitlement plus long service leave

Paid sick leave

Health cash-back plan

Enhanced employer pension contribution

Early Friday finishes

Fresh fruit and snacks in the office

Cycle to work scheme

Regular socials and celebrations

Opportunity for worldwide travel

Qualifications

• Minimum 3+ years in a B2B marketing or communications role.
• Experience with whitepaper syndication, webinars, or digital media campaigns advantageous.
• Strong understanding of marketing fundamentals and trends.

Responsibilities

• Drive global marketing strategy delivering lead-generation campaigns.
• Execute complex client campaigns via digital media and sponsorship.
• Leverage full marketing mix to generate qualified leads.

Skills

Strong copywriting skills

Written and verbal communication skills

Organizational and time management skills

Tools

CRM systems

Content management systems

Marketing automation tools

Social media marketing

Job description

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Base pay range

Your new company
A international B2B events and media company dedicated to delivering insight and networking opportunities for professionals in the data center and IT infrastructure sectors. With over two decades at the heart of the industry, they have built a worldwide community of more than 1 million ICT, engineering, and technology professionals. Through their market-leading content, conferences, and digital platforms, they empower businesses to navigate the complexities of technology convergence, sustainability, and innovation.

Your new role
As the Marketing Lead for the client-facing arm of the business unit, you will drive global marketing strategy, delivering high-quality lead-generation campaigns tailored to advisory and technology providers in the digital infrastructure sector. Your responsibilities will include executing complex client campaigns across the full marketing mix via two dedicated websites, leveraging digital media, sponsored content, video, and broadcasting activations to generate highly qualified MQLs for the client base.
What you'll need to succeed

• Minimum 3+ years in a B2B marketing or communications role, or similar experience
• Experience running whitepaper syndication, webinar and/or digital media campaigns advantageous
• Strong copywriting skills, as well as written and verbal communication skills
• Have a strong understanding of marketing fundamentals, whilst up to speed with the latest marketing trends and ideas
• Have experience with CRM and content management systems, marketing automation tools, and social media channel marketing
• Excellent presentation, stakeholder management, organizational and time management skills
• Experience managing complex stakeholders, including senior leadership teams

What you'll get in return
You will be working directly with the Head of Marketing and other Marketing Managers within the wider team, gaining full exposure to learning and development opportunities in a highly collaborative working environment. Additionally, you'll receive a fantastic range of benefits, including:

• Hybrid working scheme (mix of office and remote work, office is based in the City)
• 25 days holiday entitlement, plus long service leave and a day off on your birthday
• Paid sick leave, life assurance, and income protection
• Access to a health cash-back plan, wellbeing services, and an Employee Assistance Program (EAP)
• Enhanced employer pension contribution and maternity leave options
• Early Friday finishes in summer
• Fresh fruit and snacks in the office
• Cycle to work scheme
• Regular socials and celebrations
• Opportunity for worldwide travel

What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.

Hays Specialist Recruitment Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found at hays.co.uk

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Animation and Post-production

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