Brand Manager: Growth, NPD & Launch Expert

Samworth Brothers; Leicester; Hybrid; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Company pension scheme

Health and well-being support

Employee discount scheme

Annual pay reviews

Profit related pay

On-site parking

Training and growth opportunities

Job summary

Samworth Brothers is seeking a proactive Brand Manager to lead the development of a portfolio of branded products from concept through to launch and beyond. You will work with Marketing, NPD, Commercial, Category, Supply Chain and Finance to keep the portfolio relevant and commercially successful, using consumer insights and market trends to fuel innovation.

You will manage the full lifecycle, deliver on-time launches, and build strong cross-functional relationships while driving margin

Qualifications

• Experience in brand management, marketing or category/brand activation (FMCG experience is a plus).
• Proven track record delivering products from concept to launch.
• Experience working cross-functionally and managing multiple stakeholders.
• Strong project management and organisational skills.
• Commercial awareness and ability to build robust business cases.
• Excellent influencing and communication skills.
• A keen eye for detail and a passion for consumer-focused innovation.

Responsibilities

• Lead the delivery of innovation and product development plans across the Food For Now portfolio.
• Manage the full product lifecycle, from concept generation and business case development through to launch, optimisation and discontinuation.
• Deliver successful new product launches on time and within budget.
• Build strong relationships with suppliers, agencies and internal stakeholders.
• Use consumer insights, market trends and category data to identify growth opportunities.
• Support margin improvement initiatives through recipe, packaging and value engineering projects.
• Manage artwork development and packaging projects with internal creative teams and external agencies.
• Support customer communications, product photography and launch activation activities.

Skills

Brand management

Marketing

Category activation

Stakeholder management

Project management

Commercial awareness

Influencing

Attention to detail

Job description

Samworth Brothers is seeking a proactive Brand Manager to lead the development of a portfolio of branded products from concept through to launch and beyond. You will work with Marketing, NPD, Commercial, Category, Supply Chain and Finance to keep the portfolio relevant and commercially successful, using consumer insights and market trends to fuel innovation.

You will manage the full lifecycle, deliver on-time launches, and build strong cross-functional relationships while driving margin