Brand Manager - Growth, Launches & Activation (FMCG)

Samworth Brothers; East Midlands; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Company pension scheme

Health and well-being discounts

Employee discount scheme

Annual pay reviews

Profit related pay

Extended leave

Free on-site parking

Training and growth opportunities

Job summary

Samworth Brothers is seeking a Brand Manager to shape and deliver the brand strategy for Food For Now, acting as brand guardian across channels. You will work with Category, NPD, Commercial, Sales and Operations to drive commercial growth through compelling campaigns and launches.

You will partner with external agencies and key customer accounts, translating strategy into practical plans and ensuring consistent, high‑quality creative output across packaging, digital and in-store experiences.

Qualifications

• Brand management experience in FMCG or consumer goods.
• Ability to translate strategy into practical plans and campaigns.
• Strong stakeholder management and cross-functional collaboration.
• Experience working with agencies to deliver creative and media activity.
• Commercial mindset with focus on performance and growth.

Responsibilities

• Develop and deliver annual brand plans aligned to customer and business strategies.
• Lead brand activation across launches, packaging, eCommerce and experiential marketing.
• Manage packaging design assets and branded collateral development.
• Collaborate with Category and NPD teams on product development and launches.
• Create marketing materials for trade, consumer and online channels.
• Support PR and brand awareness initiatives across the business.

Job description

Samworth Brothers is seeking a Brand Manager to shape and deliver the brand strategy for Food For Now, acting as brand guardian across channels. You will work with Category, NPD, Commercial, Sales and Operations to drive commercial growth through compelling campaigns and launches.

You will partner with external agencies and key customer accounts, translating strategy into practical plans and ensuring consistent, high‑quality creative output across packaging, digital and in-store experiences.