Brand Manager

Samworth Brothers; Leicester; Hybrid; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Company pension scheme

Health and well-being support

Employee discount scheme

Annual pay reviews

Profit related pay

On-site parking

Training and growth opportunities

Job summary

Samworth Brothers is seeking a proactive Brand Manager to lead the development of a portfolio of branded products from concept through to launch and beyond. You will work with Marketing, NPD, Commercial, Category, Supply Chain and Finance to keep the portfolio relevant and commercially successful, using consumer insights and market trends to fuel innovation.

You will manage the full lifecycle, deliver on-time launches, and build strong cross-functional relationships while driving margin

Qualifications

• Experience in brand management, marketing or category/brand activation (FMCG experience is a plus).
• Proven track record delivering products from concept to launch.
• Experience working cross-functionally and managing multiple stakeholders.
• Strong project management and organisational skills.
• Commercial awareness and ability to build robust business cases.
• Excellent influencing and communication skills.
• A keen eye for detail and a passion for consumer-focused innovation.

Responsibilities

• Lead the delivery of innovation and product development plans across the Food For Now portfolio.
• Manage the full product lifecycle, from concept generation and business case development through to launch, optimisation and discontinuation.
• Deliver successful new product launches on time and within budget.
• Build strong relationships with suppliers, agencies and internal stakeholders.
• Use consumer insights, market trends and category data to identify growth opportunities.
• Support margin improvement initiatives through recipe, packaging and value engineering projects.
• Manage artwork development and packaging projects with internal creative teams and external agencies.
• Support customer communications, product photography and launch activation activities.

Skills

Brand management

Marketing

Category activation

Stakeholder management

Project management

Commercial awareness

Influencing

Attention to detail

Job description

About The Role

Reporting to the Senior Brand Manager, you'll be responsible for managing and developing a portfolio of branded products from concept through to launch and beyond. Working closely with cross-functional teams across Marketing, NPD, Commercial, Category, Supply Chain and Finance, you'll ensure our product portfolio remains relevant, competitive and commercially successful.
You'll combine consumer insight, market trends and commercial thinking to deliver innovations that strengthen brand equity and drive sustainable growth.

Key Responsibilities

• Lead the delivery of innovation and product development plans across the Food For Now portfolio.
• Manage the full product lifecycle, from concept generation and business case development through to launch, optimisation and discontinuation.
• Deliver successful new product launches on time and within budget.
• Build strong relationships with suppliers, agencies and internal stakeholders.
• Use consumer insights, market trends and category data to identify growth opportunities.
• Support margin improvement initiatives through recipe, packaging and value engineering projects.
• Manage artwork development and packaging projects with internal creative teams and external agencies.
• Support customer communications, product photography and launch activation activities.

About You

We believe success comes from collaboration and diverse perspectives. At Samworth Brothers, we value team players who are driven to achieve great results together. You’ll bring the following skills and experience:

• You will have experience in brand management, marketing or category/brand activation (FMCG experience is a plus)
• A proven track record of delivering products from concept to launch.
• Experience working cross-functionally and managing multiple stakeholder relationships.
• Strong project management and organisational skills.
• Commercial awareness and the ability to build robust business cases.
• Excellent influencing and communication skills.
• A keen eye for detail and a passion for consumer-focused innovation.

What We Offer

• Company pension scheme
• Access to health and well-being support, such as healthcare, optical and dental discounts
• Employee discount scheme
• Experience annual pay reviews
• Profit related pay
• Opportunity for extended leave
• Free on-site parking
• Unlock your potential through training and growth opportunities

About Us

Food For Now specialises in the daily delivery of short shelf-life products, serving a wide range of customers with an equally diverse portfolio of brands and offerings. Agile, responsive, and growing rapidly, we’re proud to be helping retailers meet the demands of today’s fast-paced food landscape.

At Food For Now, we’re more than just a logistics and supply operation—we’re a family. Our collaborative culture and strong team spirit help us support one another and achieve great things together. As part of a well-established group, we offer stability, opportunity, and a place where you can truly thrive.

We’re proud to be an Equal Opportunities employer making diversity and inclusion a core part of everything we do. We also actively welcome applications from neurodivergent individuals and are committed to a recruitment process that’s fair, respectful, and free from bias. If you need any adaptations to the application or interview process, please do let us know.