Brand Manager – Growth & NPD for FMCG Brand

Lotus Bakeries, Milan; St Albans; On-site; GBP 42,000 - 56,000; Full time

Job summary

Lotus Natural Foods, the healthy snacking division of Lotus Bakeries, seeks a proactive Brand Manager to drive growth for BEAR, TREK, nakd, Kiddylicious and Peter’s Yard in the UK.

You will own brand strategy, content, PR and consumer engagement, manage campaigns end-to-end, and work with cross-functional teams to deliver yearly launches and sustained brand equity. Based in St Albans, four days on-site.

Qualifications

• Right-To-Work within the UK (without sponsorship).
• Minimum Education to Bachelor's Degree level.
• Min 2–3 years relevant Marketing experience in an FMCG business.
• Experience working in a brand team with through-the-line campaigns.
• Experience with social media scheduling and analytics tools.
• Experience of Owned Media Content development and working with influencers.
• Experience managing websites, ideally with WordPress, and using Google Analytics.
• Nice to have: proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop).
• Ability to project manage well, track progress and deliver on time and within budget.
• Good understanding of advertising agencies and the ability to plan, measure and execute marketing campaigns.

Responsibilities

• Lead consumer activation plans with measurable impact.
• Own content development and community engagement across platforms.
• Analyse portfolio performance and identify growth opportunities.
• Deliver yearly NPD launches with go-to-market plans and packaging design.
• Monitor insights to keep the brand ahead of competitors.

Skills

Brand management

Consumer activation

Social media

Content development

Analytics

Education

Bachelor's degree

Tools

WordPress

Google Analytics

Adobe Creative Suite

Job description

Lotus Natural Foods, the healthy snacking division of Lotus Bakeries, seeks a proactive Brand Manager to drive growth for BEAR, TREK, nakd, Kiddylicious and Peter’s Yard in the UK.

You will own brand strategy, content, PR and consumer engagement, manage campaigns end-to-end, and work with cross-functional teams to deliver yearly launches and sustained brand equity. Based in St Albans, four days on-site.