Brand Manager – FMCG Growth & Strategy

Bell Recruitment; Portadown; On-site; GBP 35,000 - 40,000; Full time

Benefits offered by this job

Well-established brand

Collaborative team

Opportunity to shape strategy

Job summary

Bell Recruitment is seeking a Brand Manager for a well-established UK food manufacturer. You will own brand strategy for key lines, working with sales, NPD and agencies to build equity and drive growth across retail and export channels.

You will manage brand budgets, lead packaging and campaigns, and ensure consistency across consumer content. The role offers collaborative teamwork and tangible scope to shape brand strategy.

Qualifications

• Degree in Marketing, Business, or related discipline (or equivalent experience).
• 3+ years' experience in a brand/marketing management role in FMCG or food/drink.
• Strong commercial acumen with budget management and ROI measurement.
• Excellent project management and stakeholder coordination skills.
• Creative thinker with focus on brand consistency and consumer content.
• Experience with retailers or export markets is an advantage.

Responsibilities

• Develop and deliver brand plans aligning with wider commercial objectives.
• Manage brand P&L, marketing budgets and ROI tracking.
• Lead packaging, campaigns and promotions per brand guidelines.
• Collaborate with sales, NPD and supply chain to bring products to market.
• Oversee external agencies (creative, media, PR) for quality output.
• Monitor market trends and consumer insights to identify growth opportunities.
• Support retailer and export partner engagement with brand input.
• Track brand performance against KPIs and report to senior stakeholders.
• Manage social media and digital content to build awareness and engagement.

Skills

Project management

Communication

Interpersonal skills

Creativity

Budget management

Education

Bachelor's degree in Marketing or related discipline

Job description

Bell Recruitment is seeking a Brand Manager for a well-established UK food manufacturer. You will own brand strategy for key lines, working with sales, NPD and agencies to build equity and drive growth across retail and export channels.

You will manage brand budgets, lead packaging and campaigns, and ensure consistency across consumer content. The role offers collaborative teamwork and tangible scope to shape brand strategy.