Brand Manager - Food

JR United Kingdom; York; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading food company in the UK seeks a Brand Manager to drive the growth of a well-known brand. This role involves managing the brand strategy, launching new products, overseeing budget management, and collaborating to achieve marketing objectives. Ideal candidates will have 2+ years of experience in Brand Marketing within the FMCG sector and strong analytical skills.

Qualifications

• At least 2 years of experience in Brand Marketing within FMCG, preferably food.
• Ability to analyze data from Nielsen, Kantar, or IRI.
• Strong project management skills and proven success in managing FMCG brands.

Responsibilities

• Manage brand strategy, focusing on growth and product development.
• Oversee artwork development for packaging and analyze brand performance data.
• Define media strategy and manage the brand budget and P&L.

Skills

Project Management

Data Analysis

Cross-functional Collaboration

Job description

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We've partnered with one of the biggest food companies in the UK, who own some of the most well-known brands in the category. They have an enviable brand portfolio and are constantly looking to innovate their product range and category. They hire high-calibre individuals and work closely with the team on their personal development and learning opportunities.

The Role:

As the Brand Manager, you will be responsible for managing one of the company's most well-known brands, focusing on driving growth, managing brand strategy, and expanding licensing opportunities into new markets. You will collaborate with the Marketing Manager to develop and execute marketing plans within an allocated budget to meet sales, profit, and market share objectives.

Your responsibilities will include leading the brand strategy in the UK, launching new product developments (NPD), overseeing artwork development for packaging, analyzing brand performance data regularly, managing the brand budget and P&L, and defining the media strategy for the brand.

Required Experience:

• At least 2 years of experience in Brand Marketing within the FMCG industry, preferably in the food sector
• Ability to analyze data from Nielsen, Kantar, or IRI
• Experience working cross-functionally
• Strong project management and organizational skills
• Proven success in managing FMCG brands