Brand Manager - Food

JR United Kingdom; Leeds; On-site; GBP 35,000 - 50,000; Full time

Job summary

A prestigious food company in the UK seeks a Brand Manager to manage its flagship brand. The role involves strategic growth, product launches, and collaboration with the marketing team to achieve sales and profit objectives. Ideal candidates will have established experience in Brand Marketing within FMCG and a strong analytical mindset.

Qualifications

• Minimum 2 years experience in Brand Marketing within FMCG.
• Experience with market data analysis (Nielsen, Kantar, IRI).
• Strong organizational and project management skills.

Responsibilities

• Manage flagship brands, focusing on growth and brand strategy.
• Collaborate with marketing to create and execute plans.
• Analyze brand performance and manage budget/P&L.

Skills

Data analysis from Nielsen

Cross-functional collaboration

Project management

Organizational skills

Job description

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Brand Manager - Food, Leeds, West Yorkshire

Client: Vertical Advantage

Location: Leeds, West Yorkshire, United Kingdom

Job Category: Other

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EU work permit required: Yes

Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

Job Description:

The Business:

We've partnered with one of the biggest food companies in the UK, which owns some of the most well-known brands in the category. They have an enviable brand portfolio and are constantly innovating their product range and categories. They hire high-calibre individuals and work closely with their team on personal development and learning opportunities.

The Role:

As the Brand Manager, you will be responsible for managing one of the company's flagship brands, focusing on driving growth, brand strategy, and expanding licensing opportunities across new markets. You will collaborate with the Marketing Manager to create and execute marketing plans within an allocated budget to achieve sales, profit, and market share objectives.

Your responsibilities will include leading brand strategy in the UK, launching new product developments (NDP), managing artwork development for packaging, analyzing brand performance regularly, managing the brand budget and P&L, and defining the media strategy.

Required Experience:

• At least 2 years of experience in Brand Marketing within the FMCG industry, preferably in food
• Ability to analyze data from Nielsen, Kantar, or IRI
• Ability to work cross-functionally
• Strong project management and organizational skills
• Proven success working on FMCG brands