Brand Manager - Fixed Term Contract

easyJet; Luton; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading airline is seeking a Brand Manager to develop and execute its global brand strategy. This role involves managing relationships with marketing teams, creating campaign templates, and ensuring brand consistency. The successful candidate will have a strong background in marketing and excellent collaboration skills.

Benefits

Competitive base salary

Up to 20% bonus

25 days holiday plus bank holidays

7% pension

Life Assurance (x4)

Discounted staff travel scheme

Access to online learning tools

Qualifications

• Proven experience in creating and adapting marketing campaigns across multiple channels.
• Effective collaboration skills with local marketing teams.
• Excellent communication skills for direction and feedback.

Responsibilities

• Leading the application of the brand strategy across multiple channels.
• Managing relationships with local marketing teams and external agencies.
• Overseeing daily operations with strategic and creative agencies.

Skills

Collaboration

Communication

Creative Judgment

Attention to Detail

Job description

Brand Manager

The Team

The Marketing Services team comprises fourteen members across three functions: Brand, Planning, and Content.

The Brand team is responsible for developing and executing easyJet’s global brand strategy and platform, ‘Get Out There,’ across all touchpoints. We manage relationships with our creative and branding agencies, developing campaign advertising templates and content. Internally, we produce automation templates for regional marketing hubs and local agencies to execute their communication plans, both paid and owned. We establish and uphold brand guidelines and standards, including our tone of voice.

We work closely with other functions within the Marketing Service Team, as well as with local marketing teams, PR, Insight, digital, media, and commercial teams. Additionally, we collaborate with a broader group to deliver cross-functional pan-European plans and assets.

The Job

The Brand Manager reports to the Brand and Creative Lead and is responsible for:

• Leading the application of the brand strategy across paid and owned channel templates.
• Serving as the key contact for local marketing teams, providing support and consultancy on advertising guidelines and templates, and translating their requirements into inspiring briefs.
• Briefing, developing, and delivering best-in-class multi-channel automation templates for multiple European markets.
• Managing the production of content, including shoot and stock, that aligns with our brand strategy and campaign platform, in partnership with our creative agency.
• Reviewing and optimising automation templates to ensure they remain best-in-class and meet market and campaign objectives.
• Defining and leading the content calendar and execution of sustainability communications under the 'Non-stop to Net Zero' platform.

How you will do it:

• Centre of excellence: Advising local marketing teams and the wider business on creative excellence aligned with strategic goals.
• Template development & optimisation: Collaborating with internal teams and agencies to produce high-quality campaign templates and continuously optimise them.
• Guideline revisions: Leading updates to advertising guidelines in line with template improvements.
• Day-to-day management: Overseeing daily operations with strategic and creative agencies and production teams.
• Market collaboration: Managing relationships with local markets to provide guidance on brand strategy, templates, and content, ensuring effective two-way communication.
• Toolkit development: Working with Planning and Content teams to create comprehensive campaign toolkits for local campaigns.
• Brand guardianship: Acting as a brand guardian to ensure all communications adhere to brand standards and maintain consistency.
• Partner collaboration: Engaging with partners to develop knowledge, adhere to channel best practices, and deliver top-tier assets.
• Performance reporting: Collating results and reporting on creative performance.

What you will need to do the role:

• Proven experience in creating and adapting marketing campaigns across multiple channels in a fast-paced, brand-led organisation, managing multiple projects to a high standard.
• Effective collaboration skills with local marketing teams to ensure campaigns are flexible and nuanced to market needs.
• Excellent communication skills to provide clear direction and feedback.
• Experience managing both shoot and stock content production.
• Proficiency in collating and analysing performance data.
• Experience managing external agencies.
• Strong understanding of branding and creative processes.
• Natural creative judgment and passion for innovative branding and creative production.
• Proactive, independent, with excellent attention to detail.
• Organised and capable of working cross-functionally within a matrixed business environment.
• Team player, willing to share knowledge and discuss approaches, but also able to work independently.

What you’ll get in return:

• Competitive base salary
• Up to 20% bonus
• 25 days holiday plus bank holidays, with an opportunity to buy 5 additional days after 12 months
• BAYE, SAYE & Performance share schemes
• 7% pension
• Life Assurance (x4)
• Discounted staff travel scheme with access for friends and family
• Annual credit for discount on easyJet holidays
• ‘Work Away’ scheme, allowing work abroad for 30 days a year
• Electric vehicle lease salary sacrifice scheme
• Access to online learning tools and development programmes

Location & Hours of Work

This is a fixed-term opportunity starting in September. The team typically spends 1-2 days in Luton at our HQ and 1 day at our agency offices in London.