Brand Manager - Fixed Term Contract

easyJet Airline Company PLC; Greater London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading airline company is seeking a Brand Manager on a fixed-term contract to lead the application of their global brand strategy. This role involves managing content production, collaborating with local marketing teams, and ensuring adherence to brand standards. The successful candidate will have a strong background in marketing campaigns and excellent communication skills, with a competitive salary and benefits package offered.

Benefits

Competitive salary and up to 20% bonus

25 days holiday plus bank holidays

Participation in share schemes

Life assurance

Staff travel discounts

Qualifications

• Proven experience in creating and adapting marketing campaigns across multiple channels.
• Strong understanding of branding and creative processes.
• Experience managing content production and analyzing performance data.

Responsibilities

• Leading the application of the brand strategy across paid and owned channels.
• Managing content production, including shoots and stock.
• Overseeing daily operations with strategic and creative agencies.

Skills

Communication

Creativity

Project Management

Brand Strategy

Job description

Job Description - Brand Manager - Fixed Term Contract (15934)

Brand Manager - Fixed Term Contract (15934)

The Team

The Marketing Services team comprises fourteen members across three functions: Brand, Planning, and Content.

The Brand team is responsible for developing and executing easyJet’s global brand strategy and platform, ‘Get Out There,’ across all touchpoints. We manage relationships with our creative and branding agencies, developing campaign advertising templates and content. We also collaborate with our internal studio to produce automation templates for regional marketing hubs and local agencies to execute communication plans, both paid and owned. We establish and maintain brand guidelines and standards, including our tone of voice.

We work closely with other Marketing Service functions, local marketing teams, PR, Insight, digital, media, and commercial teams, as well as with broader groups to deliver cross-functional pan-European plans and assets.

The Job

The Brand Manager reports to the Brand and Creative Lead and is responsible for:

• Leading the application of the brand strategy across paid and owned channel templates.
• Being the key point of contact for local marketing teams, providing support and consultancy on advertising guidelines and templates, and translating their requirements into inspiring briefs.
• Briefing, developing, and delivering multi-channel automation templates for multiple European markets.
• Managing content production, including shoots and stock, aligned with our brand strategy and campaign platform, in partnership with our creative agency.
• Reviewing and optimizing automation templates to ensure they are best-in-class and meet market and campaign objectives.
• Defining and leading the content calendar and execution of sustainability communications under the 'Non-stop to Net Zero' platform.

Requirements of the Role

How you will do it:

• Centre of excellence: Advising local marketing and wider teams on creative excellence aligned with strategic goals.
• Template development & optimization: Collaborating with internal teams and agencies to produce high-quality campaign templates and continually optimize them.
• Guideline revisions: Updating advertising guidelines regularly to reflect template improvements.
• Day-to-day management: Overseeing daily operations with strategic and creative agencies and production teams.
• Market collaboration: Leading relationships with local markets to provide guidance on brand strategy, templates, and content.
• Toolkit development: Working with Planning and Content teams to create campaign toolkits for local market use.
• Brand guardianship: Ensuring all communications adhere to brand standards, maintaining consistency and tone of voice.
• Partner collaboration: Working with partners to develop knowledge and ensure adherence to channel best practices.
• Performance reporting: Collating and analyzing creative performance results.

Qualifications and Experience:

• Proven experience in creating and adapting marketing campaigns across multiple channels in a fast-paced, brand-led organization.
• Ability to work closely with local marketing teams to adapt advertising to market needs.
• Excellent communication skills for clear direction and feedback.
• Experience managing content production and analyzing performance data.
• Experience managing external agencies.
• Strong understanding of branding and creative processes.
• Creative judgment and passion for innovative branding and creative production.
• Proactive, detail-oriented, organized, and able to work cross-functionally.
• Team player with the ability to work independently.

What you’ll get in return:

• Competitive salary and up to 20% bonus.
• 25 days holiday plus bank holidays, with options to buy additional days.
• Participation in share schemes, life assurance, staff travel discounts, and other benefits.

Location & Hours

This fixed-term role begins in September. The team typically spends 1-2 days at our Luton HQ and 1 day at our London agency offices.