Brand Manager, Europe

JR United Kingdom; London; On-site; GBP 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a dynamic Brand Manager for Europe to drive sales and implement impactful marketing strategies. This role involves collaborating with franchise partners, managing brand equity, and leveraging digital-first initiatives to enhance customer engagement. The ideal candidate will have extensive experience in brand management within the food franchising sector, showcasing a strong passion for marketing and a proven ability to influence key stakeholders. Join a forward-thinking team dedicated to innovation and growth in a competitive market, where your contributions will make a significant impact.

Qualifications

• 7+ years in brand management or similar roles.
• Experience in QSR/Casual Dining industry preferred.
• Strong skills in project management and relationship management.

Responsibilities

• Drive sales and implement marketing activities across Europe.
• Collaborate with franchise partners to optimize brand strategies.
• Lead CRM and loyalty strategies to enhance customer engagement.

Skills

Brand Management

Project Management

Analytical Skills

Interpersonal Skills

Communication Skills

Customer Engagement

Digital Marketing

CRM Strategies

Tools

Google Analytics

Job description

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Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), serves and delivers more pizzas than any other pizza company. Pizza Hut is committed to providing an easy pizza experience across all channels, including Dine-in, Take-Away, Own Delivery, Aggregators, Web and App. Founded in 1958, Pizza Hut has become the most-recognized pizza restaurant in the world, operating more than 43,000 restaurants in more than 140 countries.

Job Purpose

We are seeking a dynamic, creative and proactive Brand Manager, Europe to join our team, reporting to the Head of Marketing, Europe. In this role, you will be responsible for relentlessly driving sales in the region and leading the implementation of all marketing activities related to the annual brand strategy and plan. This includes the support of campaigns, menu and pricing strategies, innovation, project management, brand guardianship and governance. You will work with internal and external stakeholders, and will be responsible for leading the marketing relationships with our franchisees.

Job Functions

1. Collaborate with the Head of Marketing on the development of annual operating plans, cascading the plans to the region and ensuring full alignment with franchisee partners to deliver on them.
2. Partner with the Food Innovation & Tech BU lead to develop a food pipeline for the region that future-proofs the brand, is aligned with the global food strategy and solves for customer needs and emerging trends.
3. Lead quarterly marketing connects with all franchise partner marketing teams to ensure collaboration and partnership to unlock growth.
4. Ensure franchisee calendars and brand plans are aligned with brand goals, monitor ongoing implementation and performance metrics, and partner with franchisee teams to optimize activations therefore driving max engagement and ROI while protecting the brand as a brand guardian.
5. An understanding of the Delivery and Food Aggregator business/channel is essential as this is a key channel to unlock growth.
6. Leverage supplier partners and lead all partnerships, collaborations and campaigns against the global positioning and ensure flawlessly executed within the markets as well as due diligence around reporting on the results and ROI.
7. Serve as the key day-to-day relationship builder and conduit between our BU support team, the global support teams and with our franchise partners, enhancing credibility and driving the business forward consistently.
8. Work closely with the global Digital, Marketing and Design and Construction teams as well as at franchisee level to influence and impact overall customer experience and journey.
9. Working with the Head of Marketing and finance team to monitor performance and track KPI’s and have a deep understanding of what is driving results while ensuring the wider support team is being updated.
10. Serve as the key day-to-day relationship builder with our franchise partners, enhancing credibility, and driving the business forward consistently.
11. Exemplify the digital-first mindset by taking the lead on CRM/ Loyalty strategies and implementation within the EU region to improve customer engagement, retention, driving frequency and sales.
12. Assist with all other duties as required.

Knowledge & Skill Required

Experience:

• A minimum of 7 years in a brand management role or similar.
• Strong interest in food as a category with past experience in the QSR/Casual Dining Food Franchising industry.
• Previous brand marketing experience within franchising is an advantage.
• Demonstrated experience in developing and implementing short-term and long-term menu pipelines, brand promotional calendars and strategies to build and maintain brand equity.
• Relationship management crucial in this role.
• Deep passion for marketing with a proven ability to deploy marketing to build the brand and grow sales.
• Customer-obsessed with a performance-driven and digital-first mindset.
• A change agent who will challenge the status quo and is emotionally intelligent.
• Experience working with CRM, loyalty and also major web analytics and reporting tools - ideally Google Analytics is advantageous.

Skills:

• Excellent project management.
• Sound analytical skills and commercial acumen.
• Organized, with the ability to prioritize time-sensitive assignments.
• A sense of urgency and a bias for action.
• Excellent interpersonal and communication skills (clear and concise in written and oral form).
• High work ethic.
• Strong relationship-building skills.
• Ability to work as part of a team.
• Influence and persuade key stakeholders.

Abilities:

• Desire to commit to and deliver results.
• Passion for continuous improvement with exceptional project management, influencing, and communication skills.
• Ability to review and identify issues and opportunities in business processes and systems.
• Capability to develop and articulate reliable plans and link them to functional and business financial plans.
• Ability to build an environment where the organization and its people learn naturally from experiences and apply their learning to benefit the organization.
• Perspective to pivot and pull levers if data analysis indicates that marketing and communications are not driving transaction growth.
• Understanding of the impact of strategic and operational decisions on profitable business growth.
• Great organizational skills, with excellent planning and time management skills.
• Anticipate Trends and local/international competitors through social listening and research and keep brand image on the forefront of innovation.