Brand Growth Lead: Digital Transformation & Portfolio

Danone; Chiswick; On-site; GBP 50,000 - 60,000; Full time

Benefits offered by this job

Bonus

Benefits

Job summary

Danone UK & Ireland in Chiswick seeks a Brand Lead for Aptamil to drive digital transformation, lead portfolio activation (liquids/tabs) and deliver on share performance through data-driven campaigns.

You will manage digital channels, collaborate with cross-functional teams, track KPIs, and shape content across social and influencer spaces to meet conversion targets. Based in Chiswick, the role offers competitive bonus potential and benefits.

Qualifications

• Extensive proven experience in digital space – LLM, social and influencer marketing.
• Skilled in uncovering and translating consumer insight into clear, actionable opportunities & plans.
• Drives profitable growth by aligning brand ambition with financial performance, able to create commercial value by making decisions & actions to grow both NS & profit.
• Skilled in driving brand excellence through aligning brand purpose, positioning and execution.
• Skilled in shaping compelling creative ideas that cut through & resonate with consumers.
• Skilled at defining clear communications brief for their brand, then identifying, prioritising and activating the most effective media & touchpoint opportunities to deliver against goals.
• Stakeholder Management: Leads effectively in a complex, matrixed environment, building trusted relationships across local, European and Global teams.

Responsibilities

• Lead Aptamil's digital transformation and portfolio activation.
• Oversee digital channels including web, LLM and social to meet conversion targets.
• Collaborate with cross-functional teams to execute brand strategy online.
• Track KPIs and develop action plans with test-and-learn approaches.
• Own trade up portfolio P&L and lead renovations and innovations.
• Lead D comm and conversion channels strategy and performance.
• Manage stakeholder relationships across local, European and Global teams.

Skills

Digital marketing

Consumer insights

Brand strategy

Financial performance

Media planning

Stakeholder management

Leadership

Strategic thinking

Job description

Danone UK & Ireland in Chiswick seeks a Brand Lead for Aptamil to drive digital transformation, lead portfolio activation (liquids/tabs) and deliver on share performance through data-driven campaigns.

You will manage digital channels, collaborate with cross-functional teams, track KPIs, and shape content across social and influencer spaces to meet conversion targets. Based in Chiswick, the role offers competitive bonus potential and benefits.