Brand Manager

Waylands Automotive Limited; Oxford; Hybrid; GBP 36,000 - 44,000; Full time

Benefits offered by this job

Company Car

31 days holiday

Benefits platform

Discounted parts & servicing

Career progression

Pensions

Job summary

Waylands Automotive Limited in Oxford seeks an experienced Brand Manager with automotive sales management experience to lead our MG dealership. You will report to the General Manager, drive a 45-hour week, and apply strategic plans to achieve financial, marketing and sales objectives.

You will manage a team of Sales Executives, coach for performance and customer service excellence, and ensure compliance with FCA regulations for Finance & Insurance.

Qualifications

• Strong leadership and team coaching abilities.
• Excellent relationship-building and customer service skills.
• Experience driving sales targets and KPI achievement.
• Knowledge of vehicle finance and insurance processes.

Responsibilities

• Lead and coach the Sales Executives to improve performance and customer satisfaction.
• Drive sales targets across vehicles, finance and insurance products.
• Coach, motivate and manage the team to meet KPIs and budgets.
• Liaise with customers face-to-face and via phone/email to ensure high service levels.
• Collaborate on sales planning, marketing, and brand partnership initiatives.
• Ensure FCA regulations for Finance and Insurance are followed in-branch.

Job description

Are you an experienced Brand Manager with automotive sales management experience?

If so … you could be just who Waylands are looking for to run our established MG dealership in Oxford.

What’s The Role?

This is an opportunity to lead a team in providing a high-quality service for our customers. Reporting to the General Manager, this role is offered on a full-time, permanent basis, and offers the opportunity to join a leading automotive retail group representing a fantastic brand.

We are looking for someone who can demonstrate excellent relationship building skills, an ability to lead and motivate a team to meet targets, KPI’s and goals, with a calm and professional manner.

What does a typical day involve?

• Managing the team of Sales Executives. Providing coaching and training to improve their performance, with emphasis on customer satisfaction, sales process and product knowledge
• Leading and motivating the team to meet sales targets on vehicles, finance and insurance products
• Liaising with customers, both face-to-face and by phone/email
• Ensuring customer satisfaction index scores are consistently high
• Handling any customer complaints in an efficient and effective way
• Collating finance proposals for customers
• Responsible for ensuring our customers receive an exceptional level of customer service, promoting loyalty, retention and satisfaction of the brand and dealership.
• Build a strong and long-lasting relationship with our MG brand partners.
• Developing sales and marketing plans and budgets to achieve agreed financial, marketing and sales objectives, including new cars, accessories, used cars, finance, overheads and all related items.
• Ensuring that all regulations and standards with regards to FCA are adhered to for both Finance & Insurance within your branch.

What Do You Get In Return?

• 5-day week on a set rota that includes weekends (45 hours per week).
• Generous basic of £40,000 with an OTE of £60k.
• Company Car
• 31 days holiday per year (including Bank Holidays, some of which you will be required to cover)
• Benefits platform with employee support programme
• Discounted rates of vehicle parts and servicing
• Opportunities for training and career progression
• Contributory pensions scheme for eligible staff
• Life Insurance 3x Salary

Why Waylands?

Waylands are an independent family-owned car dealer. Our company value “our people are at the heart of our success” was demonstrated recently when we won the AM Dealer Group of the Year award for the sixth year running.

Our commitment to providing the highest quality service and the confidence and pride we have in our company are the reasons for our glowing reputation which we have earned through many years of hard work.

We like to grow our own talent. We love promoting people and offer a range of development and training. We recruit talent over experience.

We are committed to building a diverse workforce. We hire great people from a wide variety of backgrounds, because diverse views and ideas make our company stronger. If you’re interested in learning more, we’d love to receive your application.

Ref: BM

Closing Date 30/10/2026

Location Waylands MG Oxford

Benefits Management

Working Hours 5-day week on a set rota that includes weekends (45 hours per week).

Salary Generous basic of £40,000 with an OTE of £60k.

You can view our applicant privacy notice here.

Reg. Company Number: 10253292

VAT Reg. No. 315 340 439

Waylands Automotive Limited is an appointed representative of ITC Compliance Limited which is authorised and regulated by the Financial Conduct Authority (their registration number is 313486). Permitted activities include advising on and arranging general insurance contracts and acting as a credit broker not a lender.

We can introduce you to a limited number of finance providers. We do not charge a fee for our Consumer Credit services. We do not act as a financial adviser, or fiduciary. We act in our own interest, whichever lender we introduce you to, we will typically receive commission from them based on either a fixed fee or a fixed percentage of the amount you borrow. Any and all commission amounts will be fully disclosed to you as part of your sales journey. You will be required to give your fully informed consent to our receipt of this commission. By doing this, you acknowledge that you understand our role as a credit broker, and that we will receive a financial incentive if you take out a loan from a lender that we introduce you to.

All finance applications are subject to status, terms and conditions apply, UK residents only, 18s or over, Guarantees may be required.