Automotive Product Specialist

Waylands Automotive Limited; Cardiff; On-site; GBP 27,000 - 33,000; Full time

Benefits offered by this job

31 days holiday per year

Pension scheme

Life insurance

Employee support programme

Discounted vehicle parts and servicing

Job summary

Waylands Automotive Limited in Cardiff is seeking a Product Specialist at our Honda Cardiff branch to help customers get excited about our products. With training, you will become the branch expert when it comes to our products, so you can help our customers make the right choice when they buy a vehicle.

You will start at Level 1, progressing to Level 2 and 3, with the goal of becoming a Sales Executive. Duties include listening to customers, photographing stock images, showroom prep, and

Qualifications

• Active listener with excellent communication and customer service skills.
• Full UK driving licence required.
• Positive attitude, ability to work independently and in a team, keen to learn.

Responsibilities

• Listen to customers to help them find the perfect vehicle.
• Photograph stock images of products for promotional use.
• Prepare the showroom and cars each morning.
• Organise and accompany customers on test drives.
• Understand the product range and manufacturer details.

Skills

Active listening

Communication skills

Customer service

Full UK driving licence

Team player

Willingness to learn

Job description

Are you fanatical about cars and would like to start a career in the motor retail industry?

Are you brimming with ideas on how to create an exceptional customer experience?

If so, you could be just who we at Waylands Automotive are looking for!

Waylands is a successful and growing motor retail group, with 16 representation points across the Thames Valley and the M4 corridor, extending into South Wales.

We’re currently looking for a Product Specialist at our Honda Cardiff branch to help customers get excited about our products. Honda are currently producing some of the most innovative new products, so this is an exciting time to be joining the brand. With training, you will become the branch expert when it comes to our products, so you can help our customers make the right choice when they buy a vehicle.

You would come in at Level 1, and with our Product Specialist training programme, move through to Level 2 and 3, at which point you would be able to become a fully‑fledged Sales Executive.

Duties will include:

• Listening to our customers to help them find the perfect vehicle for them.
• Helping the Marketing team by photographing stock images of our products.
• Preparing the showroom and cars each morning.
• Organising and accompanying customers on test drives.
• Understanding the range of vehicles we stock and the relevant manufacturer.

About You:

• You’ll be an active listener and excellent communicator.
• You will adopt a positive attitude with all customers.
• You’ll get job satisfaction from providing an outstanding service to our customers.
• You’ll have a full UK driving licence.
• You’ll be as happy working on your own initiative as you are in a team.
• You’ll have a thirst for knowledge and a desire to learn.

Salary, Hours and Benefits

• 5‑day week on a set rota that includes weekends (45 hours per week).
• Salary: £29,741.40 per annum
• 31 days holiday per year (including Bank Holidays, some of which you will be required to cover)
• Benefits platform with employee support programme
• Discounted rates of vehicle parts and servicing
• Opportunities for training and career progression
• Contributory pensions scheme for eligible staff
• 3x life insurance

Why Waylands?

Waylands are an independent family‑owned car dealer. Our company value “our people are at the heart of our success” was demonstrated recently when we won the AM Dealer Group of the Year award for the sixth year running.

Our commitment to providing the highest quality service and the confidence and pride we have in our company are the reasons for our glowing reputation which we have earned through many years of hard work.

We like to grow our own talent. We love promoting people and offer a range of development and training. We recruit talent over experience.

We hire great people from a wide variety of backgrounds, because diverse views and ideas makes our company stronger. If you’re interested in learning more, we’d love to receive your application.

Ref: PS

Closing Date 21/10/2026

Benefits Sales

Working Hours 5‑day week on a set rota that includes weekends (45 hours per week).

Salary Salary: £29,741.40 per annum

You can view our applicant privacy notice here.

Reg. Company Number: 10253292

VAT Reg. No. 315 340 439

Waylands Automotive Limited is an appointed representative of ITC Compliance Limited which is authorised and regulated by the Financial Conduct Authority (their registration number is 313486). Permitted activities include advising on and arranging general insurance contracts and acting as a credit broker not a lender.

We can introduce you to a limited number of finance providers. We do not charge a fee for our Consumer Credit services. We do not act as a financial adviser, or fiduciary. We act in our own interest, whichever lender we introduce you to, we will typically receive commission from them based on either a fixed fee or a fixed percentage of the amount you borrow. Any and all commission amounts will be fully disclosed to you as part of your sales journey. You will be required to give your fully informed consent to our receipt of this commission. By doing this, you acknowledge that you understand our role as a credit broker, and that we will receive a financial incentive if you take out a loan from a lender that we introduce you to.

All finance applications are subject to status, terms and conditions apply, UK residents only, 18s or over, Guarantees may be required.