Commercial Brand Manager

Vermelo RPO; Lancashire; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

Vermelo RPO is seeking a Commercial Brand Marketing Manager to shape brand strategy across a portfolio of products and brands. The role offers flexible hybrid working and the chance to lead high‑profile campaigns, manage partnerships and influence brand performance across multiple channels.

You will support the Brand Marketing Lead from concept to delivery, oversee budgets and supplier relationships, analyse campaign results and propose optimisations.

Qualifications

• Proven experience in a brand, campaign or marketing management role.
• Strong campaign planning and project management skills.
• Experience managing agencies, suppliers or commercial partnerships.
• Ability to analyse campaign performance and interpret business data
• Excellent communication and stakeholder management skills
• Strong commercial awareness and creative thinking
• High attention to detail and organisational skills
• Advanced knowledge of Microsoft Office, particularly Excel and PowerPoint
• Ability to work independently and manage multiple priorities

Responsibilities

• Lead multi channel brand campaigns from concept to delivery.
• Manage budgets and supplier relationships to maximise campaign impact.
• Support Brand Marketing Lead in developing and delivering integrated campaigns.
• Oversee media planning and placement across channels including events and sponsorships.
• Analyse campaign results and provide actionable recommendations.
• Lead annual reviews of marketing collateral and brand assets.
• Collaborate with internal stakeholders to align campaigns with business objectives.
• Support and attend events, sponsorship activations and promotional activities.
• Ensure GDPR, FCA and regulatory compliance in customer communications.
• Line manage and develop junior marketing team members.

Skills

Brand management

Campaign planning

Project management

Agency management

Stakeholder management

Communication skills

Commercial awareness

Attention to detail

Organisational skills

Independence

Tools

Excel

PowerPoint

Job description

Commercial Brand Marketing Manager

Flexible Location (Hybrid Work)

Are you an experienced brand marketer with a passion for developing impactful campaigns and building strong brand presence? We're looking for a Brand Manager to join our marketing team and play a key role in shaping and delivering brand strategy across a portfolio of products and brands.

This is an exciting opportunity to lead high profile campaigns, manage key partnerships and suppliers, and influence brand performance across multiple marketing channels.

The Role

As Brand Manager, you'll support the Brand Marketing Lead in developing and delivering integrated brand campaigns that drive awareness, engagement and commercial growth. You'll oversee campaign execution from concept through to delivery, manage budgets and supplier relationships, and use performance insights to shape future marketing activity.

What You'll Be Doing

• Leading the development and delivery of multi channel brand campaigns
• Managing supplier, agency and ambassador relationships to maximise campaign performance
• Identifying new marketing opportunities and supporting brand growth initiatives
• Overseeing media planning and placement across advertising, sponsorship and events
• Managing campaign budgets and tracking performance against objectives
• Analysing campaign results and providing recommendations for future activity
• Leading annual reviews of marketing collateral and brand assets
• Working closely with internal stakeholders to ensure campaigns align with business objectives
• Supporting and attending events, sponsorship activations and promotional activities
• Managing customer communications in line with GDPR, FCA and regulatory requirements
• Line managing and developing junior marketing team members

Essential Skills & Experience

• Proven experience in a brand, campaign or marketing management role
• Strong campaign planning and project management skills
• Experience managing agencies, suppliers or commercial partnerships
• Ability to analyse campaign performance and interpret business data
• Excellent communication and stakeholder management skills
• Strong commercial awareness and creative thinking
• High attention to detail and organisational skills
• Advanced knowledge of Microsoft Office, particularly Excel and PowerPoint
• Ability to work independently and manage multiple priorities

Desirable Skills & Experience

• Experience within financial services or a regulated industry
• Experience managing ambassador or sponsorship partnerships
• CIM qualification or equivalent marketing qualification
• Proven experience delivering brand and marketing campaigns within a commercial B2B environment