Brand Manager

MND Association; Northampton; Hybrid; GBP 52,000; Full time

Job summary

An established charity is seeking a dynamic Brand Manager to lead a vital brand development project. This role offers the opportunity to shape the brand's identity and ensure its alignment with organizational goals while collaborating with creative agencies and managing brand activation programs. With a commitment to equality, diversity, and inclusivity, this innovative organization is at a pivotal moment in its history, aiming to enhance its brand impact and awareness. If you have a passion for brand development and a collaborative spirit, this is the perfect opportunity to make a significant difference in the charity sector.

Benefits

28 days holiday (increasing to 33 days after 5 years)

Access to UK Healthcare

24/7 GP access

Life assurance

Salary sacrifice schemes

Access to Benefit Hub for discounts

Enhanced pension scheme

Opportunities for training and personal development

Qualifications

• Proven expertise in brand development and collaborative project management.
• Strong track record in implementing brand change across organizations.

Responsibilities

• Lead the Brand Redevelopment Project and ensure brand alignment with goals.
• Collaborate on tone and language development for diverse audiences.

Skills

Brand Development

Project Management

Creative Agency Management

Stakeholder Engagement

Brand Tracking Metrics

Community Engagement

Problem-Solving

Job description

We have an exceptional and career-defining role for a talented Brand Manager looking to make their mark within the Charity sector! Is this you?

The MND Association is the largest charity funding research and supporting those living with, and affected by, motor neurone disease (MND). You might know of us from 2014 Ice-Bucket Challenge fame, the amazing activism from supporters like Rob Burrow and Kevin Sinfield, or most recently the Love Inside brand campaign in partnership with Coronation Street.

We are at one of the most exciting, and critical, times in our Charity's history. In the last four years our income has more than doubled and our awareness is at an all-time high. But we need our brand to work harder, faster. We know that our brand doesn't always reflect the brilliant charity we are so proud to be a part of - and to be as strong and as impactful as we need to be, that has to change.

That's where you come in - working with the Head of Brand and Marketing, you'll be delivering a vital brand development project, which will involve managing renowned brand consultancy and design agencies to develop and implement a refreshed brand, from positioning through to execution and beyond.

About Us:

Our vision is a world free from MND. Our mission is to improve care and support for people with MND, their families and carers. We fund and promote research that leads to new understanding and treatments and brings us closer to a cure for MND. The Association also campaigns and raises awareness so the needs of people with MND, and everyone who cares for them, are recognised, and addressed by wider society.

We are committed to equality, diversity, and inclusivity. We work to remove barriers for everyone affected by MND, employees, volunteers, and stakeholders.

As part of the Disability Confident Scheme, we guarantee interviews for disabled applicants who meet the role's requirements.

What We Offer:

• 28 days holiday, increasing to 33 days after 5 years, plus Bank Holidays.
• Access to UK Healthcare, including dental, eyecare, health screenings, and therapies.
• 24/7 GP access via phone and video.
• Life assurance and confidential counselling helplines.
• Salary sacrifice schemes (Cycle to Work, Buy/Sell Annual Leave).
• Access to Benefit Hub for discounts on everyday shopping.
• Enhanced pension scheme.
• Opportunities for training and personal development.
• Hybrid working.

Key Responsibilities:

In this vital role, you will take ownership of our brand and ensure it aligns with our organisational goals. Key tasks include:

• Collaborating with the Head of Brand and Marketing to implement the Brand Redevelopment Project.
• Lead on the rollout and embedding of our brand positioning across all platforms, teams, and volunteers, supported by an interim Project Manager.
• Working with the Head of Communications on tone and language development for diverse audiences.
• Establishing a brand activation programme to support our five-year organisational strategy.
• Developing a charity-wide Audience Framework in partnership with the Marketing Manager.
• Translating brand direction into marketing campaigns alongside Marketing and Digital teams.
• Designing and delivering brand training workshops across the organisation.
• Ensuring consistent brand application by supporting teams with a collaborative 'hub-and-spoke' approach.
• Identifying opportunities to enhance brand awareness and saliency with key audiences.
• Leading on brand insights and consultations, including collaborating with fundraising teams on pitches.
• Managing and developing our bank of brand materials, including guides, toolkits, and photography.

About You:

You'll bring proven expertise in brand development and a collaborative approach to this exciting role. To succeed, you will have:

• A strong track record in developing brand identities and implementing brand change across organisations.
• Leadership experience in uniting teams to deliver successful projects and campaigns.
• Experience in managing creative agencies and motivating stakeholders to achieve high-quality results on time.
• Exceptional project management skills with a strong attention to detail.
• Proficiency in interpreting and using brand tracking metrics.
• A creative approach to problem-solving and a proactive mindset.
• A commitment to engaging communities and fostering co-creation initiatives.

The full job description is available in the candidate pack.

Salary: £51,400 per annum

Hours: 37 per week

Location: Northampton office

Contract: Permanent

Hybrid Working and Flexibility: This role offers hybrid working, with the expectation to attend the office one day per week. We are open to part-time applications or job shares - please indicate your preferred working arrangement in your application.

How to apply:

Please submit a CV and supporting statement. Your supporting statement should be no longer than one side of A4 and demonstrate how you meet the following areas of the role:

• Proven experience developing brand identities and implementing brand change across organisations.
• Leadership experience including bringing teams together to deliver successful campaigns and projects.
• Experience in managing creative agencies.

Important Information:

• We may close applications early if we receive a high volume, so early submissions are encouraged.
• If you require sponsorship for this role, please clearly indicate this in your application.
• Depending on the role, a DBS check may be required.
• If you need reasonable adjustments during the application or interview process, please contact us for support.
• We are happy to consider alternative application formats for those who find the online form challenging.