Brand Manager

VISION EXPRESS; Nottingham; On-site; GBP 35,000 - 55,000; Full time

Job summary

An established industry player is seeking a dynamic Brand Manager to lead innovative marketing campaigns for its renowned brand. This role offers a unique opportunity to shape the future of eye care marketing, focusing on data-driven strategies to enhance brand awareness and customer engagement. You will collaborate with global teams, manage a talented team, and drive impactful initiatives to optimize marketing efforts. With a commitment to professional growth and a supportive environment, this position promises to be both challenging and rewarding, making a significant impact on the brand's success.

Benefits

33 days' annual leave

Free annual eyewear

Competitive pension scheme

Flexible lifestyle benefits

Flexible health benefits

Free parking on-site

Access to learning platform

Qualifications

• Proven experience in brand management and marketing.
• Strong analytical skills and a data-driven mindset.

Responsibilities

• Develop data-driven marketing campaigns for David Clulow.
• Lead the annual marketing calendar and manage local marketing efforts.

Skills

Brand Management

Data Analysis

Project Management

Leadership

Creative Thinking

Communication Skills

Job description

Job Advert: Brand Manager

The future is yours for the taking

The future is uncertain - unless you're with a company that's always investing in it. That's because at Vision Express, when it comes to sight, we take it seriously. We're confident in our capabilities, thanks to our unmatched technology, countless opportunities for growth, and the backing of EssilorLuxottica, a global leader in the eyecare industry.

Join us as a Brand Manager for our David Clulow brand and help shape the future of eye care marketing while making a significant impact on our brand and business growth.

The Role

We're seeking a dynamic Brand Manager to develop data-driven marketing campaigns for David Clulow. You'll implement the EssilorLuxottica brand calendar to drive eye test bookings and attract new customers. As the brand guardian, you'll support the rollout of a new brand proposition, manage local marketing for new and underperforming stores, and serve as the main point of contact for all brand-related matters.

You will lead the annual marketing calendar, ensuring alignment with our banner strategy and consistent delivery across channels. Your responsibilities include creating campaign briefs, leading project meetings, and ensuring integrated media and creative execution. You will develop new propositions backed by data and insights to enhance brand consideration, acquisition, and loyalty.

Managing the marketing budget with accurate forecasting and reporting is essential. You will lead and mentor the Assistant Brand Manager and in-house Graphic Designer. Collaboration with global teams to optimize media plans and maximize ROI, managing the creation and distribution of customer-facing sales tools, and developing impactful brand initiatives will be key aspects of your role. Driving online eye test bookings through PPC, SEO, affiliates, and conversion rate initiatives will also be part of your responsibilities.

You will ensure campaign messages are integrated into CRM programs, create supplier-funded marketing activations, and build the brand to increase awareness, consideration, and advocacy. Supporting new store openings, refurbishments, and local marketing activities, you'll gather feedback from store colleagues and Regional Managers to optimize marketing efforts.

What will you bring?

• Proven experience in brand management and marketing.
• Strong analytical skills and a data-driven mindset.
• Excellent project management and leadership abilities.
• Ability to work cross-functionally and globally.
• Creative thinking and strong communication skills.

Our Benefits

• 33 days' annual leave including bank holidays (pro-rata), increasing with length of service, with options to buy or sell holiday.
• Free annual eyewear & discounts for family & friends.
• Competitive pension scheme.
• Flexible lifestyle benefits such as Gymflex, dining cards, discounted travel, experience days, and bicycles through our cycle to work scheme.
• Flexible health benefits including Health Cash Plan, Additional Life Cover, Critical Illness Cover, and Dental Plan.
• Free parking on-site.
• Access to Leonardo - EssilorLuxottica's learning platform.
• Opportunities to participate in the OneSight EssilorLuxottica Foundation.