Senior Marketing Manager

LT Talent; England; Hybrid; GBP 58,500 - 71,500; Full time

Benefits offered by this job

Competitive salary

Hybrid working model

Autonomy and creativity in role

Job summary

A leading personal care brand is seeking a Senior Marketing Manager to oversee creative campaigns and direct-to-consumer marketing. This role involves developing and executing integrated marketing strategies across digital platforms, collaborating with teams, and managing campaign performance. The ideal candidate will have experience in beauty and personal care, a creative mindset, and a data-driven approach. Join this innovative company offering a hybrid working model in London with a competitive salary up to £65,000.

Qualifications

• Proven experience in a senior or mid-to-senior marketing role, ideally within beauty & personal care.
• Strong DTC marketing experience with a creative mindset.
• Commercially aware, data-driven, and comfortable measuring campaign performance.

Responsibilities

• Developing and delivering creative DTC marketing campaigns that drive awareness, engagement, and conversion.
• Crafting compelling brand messaging that resonates with the consumer.
• Planning and executing integrated marketing activity across various channels.
• Managing campaign performance, reporting on results and optimising activity.
• Directly managing day-to-day marketing activity in a fast-moving environment.

Skills

DTC marketing experience

Creative mindset

Messaging development

Data-driven analysis

Collaboration

Job description

Senior Marketing Manager – Beauty & Personal Care

Location: London – Hybrid

Salary: Up to £65,000

Sector: Beauty, Cosmetics & Personal Care

Co-Founder & Director – LT Talent | Global Specialist Recruiters | Beauty, Cosmetics, Wellness & Personal Care | [e-mail] | 07958360623

Overview

We’re partnering with an amazing, fast‑growing personal care brand to find a Senior Marketing Manager who thrives on creativity, consumer connection, and building impactful campaigns. This is a fantastic opportunity to join a values‑led brand with a loyal customer base, where marketing plays a central role in driving growth, engagement and brand love.

Role

As Senior Marketing Manager, you’ll take ownership of end‑to‑end marketing activity, with a strong focus on direct‑to‑consumer messaging and campaigns. You’ll be hands‑on, strategic, and creative, shaping how the brand speaks to its audience across multiple touchpoints.

Key Responsibilities

• Developing and delivering creative DTC marketing campaigns that drive awareness, engagement and conversion
• Crafting compelling brand messaging that resonates with the consumer and reflects brand values
• Planning and executing integrated marketing activity across digital, social, email and other channels
• Working closely with internal teams and external partners to bring campaigns to life
• Managing campaign performance, reporting on results and optimising activity
• Supporting wider marketing initiatives including launches, content, partnerships and brand activity
• Hands‑on creation and execution of marketing campaigns, from initial concept and messaging through to launch and post‑campaign analysis
• Writing and refining consumer‑facing copy across email, social, website and campaign assets to ensure consistent, on‑brand messaging
• Directly managing day‑to‑day marketing activity, juggling multiple campaigns and priorities in a fast‑moving environment

About You

• Proven experience in a senior or mid‑to‑senior marketing role, ideally within beauty & personal care
• Strong DTC marketing experience with a creative mindset
• Confident developing messaging, campaigns and storytelling that connects with consumers
• Commercially aware, data‑driven and comfortable measuring campaign performance
• A proactive, collaborative self‑starter who enjoys working in a fast‑paced, growing business

Why Apply?

• Join a brilliant personal care brand with a strong identity and exciting growth plans
• Hybrid working model based in London
• Salary up to £65,000, depending on experience
• Real autonomy, creativity and the chance to make a visible impact

If you’re a creative, commercially minded marketer looking to step into a role where your ideas genuinely matter, this could be the perfect next move.