Brand Manager

Lean Kitchen Network; Greater London; On-site; GBP 45,000 - 65,000; Full time

Job summary

Lean Kitchen Network is building and scaling remarkable food brands across delivery, hospitality, foodservice and retail. You’ll own and grow a portfolio of brands, understanding what drives demand and what customers love, while identifying opportunities and turning them into tests and actions.

You’ll work closely with the Brand Manager to develop propositions, positioning, menus and pricing, and to drive conversion and sales across on-site and delivery channels, with a hands-on, proactive

Qualifications

• 2-3 years’ experience in marketing or brand roles, ideally in hospitality, food or FMCG.
• Experience with Deliveroo, Uber Eats and Just Eat is a bonus.
• Proactive, curious, commercial, resourceful, food-obsessed and detail-oriented.

Responsibilities

• Own and grow a portfolio of brands across delivery, hospitality, foodservice and retail.
• Track brand performance and optimise propositions, pricing and customer experience.
• Create and manage campaigns and content calendars across channels.
• Stay ahead of food trends, review competitors and identify growth opportunities.
• Communicate insights to teams and translate learnings into actions.

Skills

Brand management

Campaign planning

Delivery platforms knowledge

Market research

Cross-functional collaboration

Job description

Lean Kitchen Network is creating and scaling the world’s most remarkable food brands.

We combine standout food concepts with the commercial know-how to grow them across delivery, hospitality, foodservice and retail. That means pushing boundaries on flavour, challenging old-school models and finding smarter ways for brands to reach more customers, in more places.

We work with some of the world’s biggest food and consumer names — including Twisted, Heinz, Doritos, PepsiCo and Unilever — creating new concepts, unlocking new channels and turning great ideas into brands & products that can scale.

Today, our brands operate across 300+ locations, from restaurants, hotels and pubs to universities, offices and retailers. And we’re still growing.

The Role

You’ll work closely with the Brand Manager, and own & grow a portfolio of food brands across delivery, hospitality, foodservice and retail.

We’re looking for a Brand Manager who wants to get properly stuck in — someone equally happy digging into delivery performance, spotting the next food trend, briefing a campaign, visiting one of our sites or figuring out why a brand isn’t growing fast enough.

We want you to know your brands inside out: what customers love, what’s selling, what competitors are doing, where the opportunities are and what we should try next.

Someone who takes initiative — spotting opportunities, digging into problems and coming to the table with ideas and solutions.

What You’ll Do

Build & Grow Brands

• Take real ownership of brands and projects across our portfolio
• Understand what makes each brand distinctive, desirable and commercially successful
• Help evolve propositions, positioning, menus, pricing and customer experience
• Spot opportunities to improve performance and turn them into clear actions and tests
• Support new brand development, launches and expansion into new channels and locations

Drive Commercial Performance

• Track how your brands are performing across delivery and on-site channels
• Get under the skin of how delivery platforms work including Deliveroo, Uber Eats and Just Eat
• Understand how proposition, photography, pricing, promotions, menus and positioning affect conversion and sales
• Turn data and customer insight into action plans rather than just reports
• Measure the impact of what we do and use the learning to make the next decision better

We don’t separate brand from commercial performance.

Create Campaigns & Content

• Help take campaigns from idea through to execution
• Own and maintain campaign and content calendars across the brand portfolio
• Brief and coordinate creative, photography, video and other brand assets
• Help create campaigns across social, digital, delivery platforms, physical sites and other customer touch points
• Protect the personality, look and voice of our brands wherever customers see them

Be Out There

• Regularly review competitors across delivery platforms and the wider food scene
• Stay close to emerging food, restaurant, social and consumer trends
• Talk to teams, partners and customers
• Notice the things other people miss
• Turn what you learn into ideas, tests and improvements

Work Smarter

We’re building a modern food business, and we expect our team to embrace new technology.

You’ll use AI and other tools to help with research, customer insight, content, analysis, ideation and project delivery.

We don’t want AI to replace thinking. We want it to help us think better, move faster and spend more time doing the work that matters.

Who You Are

You have 2-3 years’ experience in a marketing or brand role, ideally in hospitality, food or FMCG. Experience with Deliveroo, Uber Eats, Just Eat is also a bonus.

• Proactive. You spot what needs doing and get on with it.
• Curious. You want to know why one brand is growing, why another isn’t, what customers are responding to and what we should try next.
• Commercial. You care about building great brands, but you’re just as interested in sales, conversion, pricing and what actually drives growth.
• Resourceful. You can make progress without perfect data, huge budgets or endless lead times.
• Obsessive about food. You’re tapped into culture and food - and you know what’s happening and what’s coming before it lands, because you're genuinely paying attention.
• In the Detail. You notice when something looks, sounds or feels off brand.
• Fast-moving. You’re comfortable with pace, ambiguity and not having a playbook for everything.

We want someone who gets excited about owning, building and growing something.

If your instinct is: “I’ll own it. I’ll figure it out. I’ll make it better”, we want to hear from you.