Senior Marketing Manager

Signature Career Management; Greater London; On-site; GBP 60,000 - 72,000; Full time

Job summary

Signature Career Management is partnering with a fast-growing challenger in the food sector to recruit a marketing leader who can shape the function and brands. You'll join a small, energetic team where ideas move quickly and sign-off cycles are short, giving you genuine ownership.

You’ll bring strategic thinking to set direction, while getting hands-on to execute campaigns, launches and retail initiatives that raise brand awareness and accelerate growth across channels.

Qualifications

• Experience shaping marketing strategy across products and channels.
• Proven ability to drive brand awareness and commercial growth.
• Strong understanding of retail dynamics and consumer insights.

Responsibilities

• Develop and lead the marketing strategy for the next 1–3 years.
• Grow retail presence while nurturing existing customers.
• Define target consumer and build brand awareness.
• Establish clear brand guidelines and ensure consistency.
• Ideate campaigns, partnerships, events and activations.
• Manage a sizeable marketing budget with impact-driven spend.
• Test, learn and optimize with a hands-on approach.
• Collaborate with agencies but also execute in-house when efficient.

Skills

FMCG / food marketing

Strategic thinking

Budget management

Autonomy

Collaborative mindset

Job description

Fancy joining a fast-growing food business where you can actually make things happen?

If you're a marketer who gets a little bored by “we've always done it this way”, this could be one to look at.

We're working with a seriously ambitious challenger food business that's grown rapidly over the last few years and is now ready for its next big leap. They've built a brilliant position in their existing market, but they're now looking to take things further – particularly across retail.

And that's where you come in.

This is a newly created role with genuine scope to shape the marketing function, the brands and the direction of the business. You'll be joining a small, energetic team where things move quickly, ideas are encouraged and you won't need to spend three weeks getting sign-off to try something new.

In fact, their attitude is pretty simple: give it a go, see what happens, learn quickly and move on.

You'll be responsible for bringing more strategic thinking to the marketing function whilst still being very much a roll-your-sleeves-up-and-get-stuck-in marketer. You'll be looking ahead, setting the strategy and figuring out where the business should be going – but you'll also be happy getting into the detail and making things happen yourself.

There's a lot to get your teeth into. New products are launching, new channels are opening up and there's a huge opportunity to build awareness and make the brands much bigger than they are today.

What will you be doing?

• Developing the marketing strategy and helping shape where the business goes over the next 1–3 years; leading the marketing plans for new product launches and making sure new ideas are set up for success
• Helping drive the growth of the retail side of the business, whilst continuing to protect and develop the existing customer base
• Figuring out who the target consumer really is, what makes them tick and how to get them excited about the brand. Building brand awareness and finding interesting, creative ways to get people talking
• Bringing some much-needed structure to the brand – including establishing clear brand guidelines and making sure everyone sticks to them!
• Coming up with ideas for everything from campaigns and partnerships to events, trade shows and activations
• Managing a sizeable marketing budget and making sure you're spending it where it can have the biggest impact
• Testing, learning and experimenting – without being afraid that not every idea will work
• Making the most of agencies and external support when needed, but being perfectly comfortable doing the work yourself when that's quicker, smarter or more cost-effective

What we’re looking for

We’re not overly bothered about whether your current job title says Brand Manager, Senior Brand Manager, Senior Marketing Manager or something else entirely.

We’re much more interested in what you’ve actually done and how you think.

You’ll ideally have:

• Solid FMCG / food marketing experience, with a strong understanding of retail
• A genuinely strategic brain; you’re able to zoom out and think about the bigger picture, not just the next campaign
• Strong commercial instincts and experience managing a meaningful marketing budget
• A hands‑on approach – you’re happy writing the brief and getting stuck into the execution
• Plenty of energy and enthusiasm, particularly when things are moving at 100mph
• The ability to work with plenty of autonomy without needing everything mapped out for you
• No ego. You’ll be working in a small team, so being collaborative, approachable and willing to muck in is important

Most importantly, you’ll want to build something. You’ll have plenty of opportunity to put your own stamp on things.

The brand is growing, the ambition is big, and there’s a genuine opportunity for the right person to help take the business to the next level.

Whilst we will always endeavour to respond to you, due to the high levels of applications we receive, this isn’t always possible. If you are not contacted within 3 working days, unfortunately, you haven’t been shortlisted for this role.