Brand Manager

Betting Jobs; Greater London; On-site; GBP 50,000 - 75,000; Full time

Job summary

BettingJobs partners with an established iGaming operator to appoint a Brand Manager. This role takes ownership of how a recognised gaming brand looks, sounds and competes in a crowded market.

You will be the guardian and growth driver of the brand, turning strategy into campaigns that win and retain players while keeping the brand consistent across every channel. You will work closely with acquisition, CRM, product and creative teams.

Qualifications

• Proven brand management experience, ideally in iGaming, betting or consumer digital.
• Strong track record of building and delivering multi-channel campaigns.
• Creative eye balanced with a data-led, commercial approach.
• Excellent stakeholder management and communication skills.
• Good understanding of marketing compliance in regulated markets.

Responsibilities

• Develop and deliver brand strategy, positioning and tone of voice.
• Plan and run integrated campaigns across digital, social, affiliate and offline channels.
• Keep the brand consistent across all touchpoints and customer journeys.
• Brief and manage creative teams and agencies through to delivery.
• Analyse campaign performance, brand health and competitor activity, and turn findings into action.
• Ensure all brand activity meets regulatory and responsible gambling standards.

Skills

Brand management experience

Multi-channel campaigns

Creativity with data-driven approach

Stakeholder management

Marketing compliance

Job description

BettingJobs is partnering with an established iGaming operator to appoint a Brand Manager. This role takes ownership of how a recognised gaming brand looks, sounds and competes in a crowded market. It’s a chance to shape brand strategy at a business that takes its brand seriously.

You will be the guardian and growth driver of the brand. You’ll turn strategy into campaigns that win and retain players and keep the brand consistent across every channel. You’ll work closely with acquisition, CRM, product and creative teams. The role would suit a commercially minded brand marketer from iGaming or another fast-paced consumer sector who wants real ownership and visible impact.

Responsibilities:

• Develop and deliver brand strategy, positioning and tone of voice
• Plan and run integrated campaigns across digital, social, affiliate and offline channels
• Keep the brand consistent across all touchpoints and customer journeys
• Brief and manage creative teams and agencies through to delivery
• Analyse campaign performance, brand health and competitor activity, and turn the findings into action
• Make sure all brand activity meets regulatory and responsible gambling standards

Requirements:

• Proven brand management experience, ideally in iGaming, betting or consumer digital
• A strong track record of building and delivering multi-channel campaigns
• A creative eye balanced with a data-led, commercial approach
• Excellent stakeholder management and communication skills
• Good understanding of marketing compliance in regulated markets