Marketing Manager - Ireland

Betway Group; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

Betway Group is seeking a Marketing Manager for Ireland to develop and execute innovative marketing strategies that will boost user acquisition and engagement. This role involves leading local marketing efforts, managing budgets, and optimizing channels for maximum ROI.

The ideal candidate should possess proven digital marketing experience and a solid understanding of online channels, alongside excellent communication and organizational skills. Familiarity with Ireland's betting regulations is essential.

Qualifications

• Proven digital marketing experience with knowledge of online channels.
• Awareness of Ireland’s betting and advertising regulations.
• Ability to work within a compliant framework.

Responsibilities

• Define and lead local marketing strategy to deliver targets.
• Manage marketing budgets, including forecasting and cost control.
• Develop multi-channel marketing strategies to drive acquisition.

Skills

Clear, confident communication (written and verbal)

Collaborative mindset

Strong organizational skills

Exceptional attention to detail

Adaptability in fast-moving environments

Proven digital marketing experience

Strong reporting experience

Job description

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

As Marketing Manager for Ireland, you will play a pivotal role in developing and executing marketing strategies that drive user acquisition, engagement and retention.

Responsibilities

• Define and lead the local marketing strategy to deliver commercial targets and market growth.
• Own and manage annual and monthly marketing budgets, including forecasting, allocation, and cost control.
• Develop and execute integrated multi‑channel marketing strategies to drive acquisition, retention, and overall market performance.
• Track, analyse, and report on campaign and channel performance, providing insights and optimisations.
• Maintain and improve marketing reporting frameworks to assess effectiveness and KPIs.
• Monitor market conditions, regulations, consumer behaviour, and competitor activity to inform strategy and identify opportunities.
• Oversee and optimise all marketing channels to ensure best practice and maximise ROI.
• Drive key processes such as conversion optimisation, product enhancements, and market‑specific marketing offers.
• Collaborate closely with product, commercial, brand, legal, operations, and central marketing teams to ensure strategic alignment.
• Build and manage relationships with new and existing affiliate partners to support market growth.
• Coordinate delivery of brand activity, ensuring development and execution across TV, radio, and press.
• Support senior leadership on budget oversight, ROI requirements, and operational decision‑making.

Requirements

• Clear, confident communication (written and verbal), and the ability to breakdown complex ideas.
• A collaborative mindset, working smoothly with cross‑functional teams to hit shared goals.
• Strong organisational skills and the ability to manage multiple projects without dropping the ball.
• Exceptional attention to detail and a commitment to high‑quality work.
• Adaptability – you stay sharp, productive and positive in fast‑moving environments.
• Proven digital marketing experience, with a solid understanding of key online channels (Paid Search, Paid Social, Mobile Marketing, Display).
• Strong reporting experience and the ability to interpret data, extract insights, and use analytics to inform decision‑making.
• Awareness of Ireland’s betting, marketing, and advertising regulations, and the ability to operate within a compliant framework.

Desirable Skills

• In‑depth knowledge of sports betting markets, including odds calculation, betting types and market trends.
• Previous experience in the online sports betting or casino industry, with a strong understanding of player behaviour and industry regulations.
• Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards.
• Experience in developing and executing customer acquisition strategies.

Values

• Adaptability
• Ownership and Accountability
• Initiating Action
• Resilience
• Team Orientation
• Integrity
• Innovation