Brand Manager - 12 Month FTC

The Advocate Group; Manchester; On-site; GBP 42,000 - 54,000; Full time

Job summary

The Advocate Group is partnering with a leading soft drinks business to appoint a Brand Manager on a 12 Month FTC. You will own the brand plan, shape strategy, and drive impactful marketing activity to bring exciting innovations to market.

This hands-on marketing role focuses on growing a high-profile brand, delivering consumer marketing across campaigns, activations and social, and collaborating with cross-functional teams to maximise commercial impact.

Qualifications

• Experience in FMCG brand management.
• Experience leading NPD from concept to launch.
• Strong commercial awareness and understanding of customer dynamics.
• Comfortable working with external agencies and partners.
• Highly organized with solid project management skills.
• Hands-on marketer who takes ownership and delivers.

Responsibilities

• Own and deliver annual brand plans translating strategy into marketing activity.
• Develop consumer marketing plans across campaigns, activations and social.
• Lead NPD projects from ideation to launch with timelines and budgets.
• Brief and manage external agencies across creative, social, media and marketing.
• Collaborate with commercial and category teams to maximise impact.
• Translate insights into opportunities shaping brand strategy and activity.

Skills

Brand Management

NPD

Project management

Agency management

Consumer marketing

Cross-functional collaboration

Job description

Ready to take ownership of a high-profile brand and help shape its next stage of growth?

The Advocate Group are proud to be partnered with a leading soft drinks business, home to a portfolio of much-loved brands with a strong heritage and ambitious plans for the future.

We’re looking for a Brand Manager on a 12 Month FTC to take the lead on a key portfolio, shaping brand strategy, driving impactful marketing activity and bringing exciting innovation to market.

This is a fantastic opportunity for a hands-on marketer to make a real impact across a high-profile brand and play a key role in its continued growth.

Key Responsibilities:

• Own and deliver annual brand plans, translating strategy into impactful marketing activity and commercial growth.
• Develop and execute consumer marketing plans across campaigns, activations, social and customer marketing.
• Lead NPD projects from ideation through to launch, managing timelines, budgets and cross-functional stakeholders.
• Brief and manage external agencies across creative, social, media and consumer marketing.
• Partner with commercial and category teams to maximise the impact of brand plans.
• Turn consumer, shopper and market insight into opportunities that shape brand strategy and activity.
• Build strong internal and external relationships, ensuring the brand continues to stand out and deliver against its ambitions.

About You:

• Brand Management experience within FMCG.
• Experience managing NPD projects from concept through to launch.
• Strong commercial awareness and understanding of customer dynamics.
• Confident working with creative and external agency partners.
• Highly organised with strong project management skills.
• A proactive, hands‑on marketer who enjoys taking ownership and turning ideas into action.

We are an equal opportunities employer and welcome applications from all suitably qualified individuals, regardless of race, sex, disability, religion or belief, sexual orientation or age.