Brand Manager - 12 Month FTC

The Advocate Group; Newton-le-Willows; On-site; GBP 42,000 - 62,000; Full time

Job summary

The Advocate Group recruitment team is partnering with a leading soft drinks business to appoint a Brand Manager on a 12 Month FTC. The role will own a key portfolio, shape brand strategy and drive impactful marketing activity to bring new innovations to market.

You will lead NPD from ideation to launch, manage timelines and budgets, and collaborate with external agencies and cross-functional teams to maximise growth and brand impact.

Qualifications

• Brand management experience in FMCG.
• Experience managing NPD from concept to launch.
• Strong commercial awareness and customer dynamics.
• Confident working with creative and external agency partners.
• Highly organised with strong project management skills.
• Hands-on marketer who takes ownership and turns ideas into action.

Responsibilities

• Own and deliver annual brand plans and translate strategy into marketing activity and growth.
• Develop and execute consumer marketing plans across campaigns, activations, social and customer marketing.
• Lead NPD projects from ideation through to launch, managing timelines and budgets.
• Brief and manage external agencies across creative, social, media and consumer marketing.
• Partner with commercial and category teams to maximise impact of brand plans.
• Turn consumer, shopper and market insight into opportunities shaping brand strategy.
• Build strong internal and external relationships to keep the brand standout.

Skills

Brand management

NPD project management

Commercial awareness

Agency management

Project management

Ownership mindset

Job description

Ready to take ownership of a high-profile brand and help shape its next stage of growth?

The Advocate Group are proud to be partnered with a leading soft drinks business, home to a portfolio of much-loved brands with a strong heritage and ambitious plans for the future.

We're looking for a Brand Manager on a 12 Month FTC to take the lead on a key portfolio, shaping brand strategy, driving impactful marketing activity and bringing exciting innovation to market.

This is a fantastic opportunity for a hands-on marketer to make a real impact across a high-profile brand and play a key role in its continued growth.

Key Responsibilities

• Own and deliver annual brand plans, translating strategy into impactful marketing activity and commercial growth.
• Develop and execute consumer marketing plans across campaigns, activations, social and customer marketing.
• Lead NPD projects from ideation through to launch, managing timelines, budgets and cross-functional stakeholders.
• Brief and manage external agencies across creative, social, media and consumer marketing.
• Partner with commercial and category teams to maximise the impact of brand plans.
• Turn consumer, shopper and market insight into opportunities that shape brand strategy and activity.
• Build strong internal and external relationships, ensuring the brand continues to stand out and deliver against its ambitions.

About You

• Brand Management experience within FMCG.
• Experience managing NPD projects from concept through to launch.
• Strong commercial awareness and understanding of customer dynamics.
• Confident working with creative and external agency partners.
• Highly organised with strong project management skills.
• A proactive, hands-on marketer who enjoys taking ownership and turning ideas into action.

We are an equal opportunities employer and welcome applications from all suitably qualified individuals, regardless of race, sex, disability, religion or belief, sexual orientation or age.

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