Brand Activation Manager

Michael Page; Watford; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Michael Page is seeking a Brand Activation Manager to lead the planning and execution of shopper and brand activation campaigns across a diverse FMCG portfolio. This newly created role offers autonomy, ownership, and a visible impact on growth within UK Grocery, Independent and International channels.

You will report to the Head of Marketing, shaping activation strategy and collaborating with Sales, Category and external partners to drive impactful campaigns and sustainable brand growth.

Qualifications

• Experience within Shopper Marketing, Brand Activation or Trade Marketing.
• Strong understanding of UK Grocery retailer activation.
• FMCG experience, ideally in food or consumer goods categories.

Responsibilities

• Develop annual activation plans across key consumer moments.
• Create integrated activation campaigns across retail, shopper marketing and social media touchpoints.
• Work with Sales, Category and external agency partners to deliver campaigns.
• Support innovation launches through activation plans and path-to-purchase execution.
• Bring structure, discipline and planning rigour to activation processes.
• Manage activation across Grocery and Independent channels.
• Collaborate with creative and design teams to execute campaigns effectively.
• Evaluate campaign performance and identify optimisation opportunities.
• Support brand growth through activation programmes.

Skills

Shopper Marketing

Brand Activation

Customer Marketing

Trade Marketing

Job description

An exciting opportunity to join a fast-growing, FMCG food business as a Brand Activation Manager, leading the planning and execution of impactful shopper and brand activation campaigns across a diverse food portfolio. This newly created role offers the chance to shape activation strategy, drive key seasonal campaigns and play a pivotal role in the continued growth of the business.

Our client is a growing PE-backed FMCG business operating within a highly entrepreneurial and fast-paced environment. With ambitious plans for growth across UK Grocery, Independent and International channels, the business offers a unique opportunity for marketers who enjoy autonomy, ownership and the ability to make a visible impact.

The culture is collaborative, dynamic and hands-on, with significant exposure to senior leadership and plenty of opportunity to shape both your role and the wider marketing function.

Description

Reporting into the Head of Marketing, the Brand Activation Manager will be responsible for creating and delivering best-in-class activation campaigns across a portfolio of consumer brands.

Key responsibilities include:

• Developing and managing annual activation plans across key consumer moments.
• Creating integrated activation campaigns across retail, shopper marketing and social media touchpoints.
• Working closely with Sales, Category and external agency partners to deliver impactful campaigns.
• Supporting innovation launches through compelling activation plans and path-to-purchase execution.
• Bringing greater structure, discipline and planning rigour to the activation process.
• Managing activation across Grocery and Independent channels.
• Collaborating with creative and design teams to execute campaigns effectively.
• Evaluating campaign performance and identifying opportunities to optimise future activity.
• Supporting brand growth through effective customer and consumer activation programmes.

Profile

The successful Brand Activation Manager candidate will have:

• Experience within Shopper Marketing, Brand Activation, Customer Marketing or Trade Marketing.
• Strong understanding of UK Grocery and retailer activation.
• FMCG experience, ideally within food or consumer goods categories.
• Experience developing and delivering integrated marketing campaigns.
• A highly proactive and entrepreneurial mindset.
• Strong stakeholder management and cross-functional collaboration skills.
• The confidence to operate independently and make decisions in a fast-moving environment.
• Excellent organisational and project management capabilities.
• Resilience and adaptability within a business where priorities can shift quickly.
• Full UK right to work. Unfortunately, sponsorship is not available for this position
• We are particularly interested in candidates who enjoy operating in a lean, agile business and are looking for greater ownership, visibility and influence than is typically available within larger corporate environments.

Job Offer

• Hybrid working model with 3 days in the office and 2 days from home
• Excellent opportunity to shape a newly created role
• Significant autonomy and exposure to senior leadership
• Genuine opportunity to influence marketing strategy and execution
• Exciting growth environment backed by private equity investment
• Modern office environment with excellent facilities and transport links to London and the Northern Home Counties

If you're looking for a role where you can make a real impact, take ownership and help build a brand activation function within a growing FMCG business, we'd love to hear from you.