Brand Lead (Dermatology)

AbbVie; Taplow; Vor Ort; GBP 90.000 - 130.000; Vollzeit

Zusammenfassung

AbbVie in Maidenhead is seeking a Brand Leader to define and deliver the brand strategy and lead a matrix marketing team across the UK, collaborating with global and area teams to drive commercial performance.

You will shape the brand plan, translate insights into actions, and coach a senior team including a Senior Brand Manager and Brand Manager, while ensuring excellent execution and stakeholder engagement.

Qualifikationen

• Relevant strategic and operational experience and proven track record of success
• Leadership of marketing team
• In-field sales experience
• Demonstrated passion for marketing and strategy i.e. completed projects, further education
• Previous in field leadership experience would be beneficial

Aufgaben

• Lead the matrix team's development and execution of the brand plan that aligns to the global strategy while adapting to local insights and dynamics
• Represent UK Affiliate with Global and Area marketing teams
• Communicate strategy and performance to senior local and global leadership
• Responsible for marketing budget allocation and overall budget management
• Lead the marketing function including, personal development, performance management
• Creating a high performing cross-functional team culture where the AbbVie way of working can flourish
• Coaching marketers to become the best versions of themselves
• Developing marketers with stretch in-role assignments to build skills and experience
• Executive presence to be able to influence cross functionally and deputise for Business Unit Manager where needed
• Developing and executing brand strategies with innovative solutions to the complex ecosystem barriers to customer value
• Responsible for recommending strategic courses of action aligned to the brand plan and current performance against KPIs
• Develop and maintain long-term customer relations with key external stakeholders, including external experts, and advocacy groups
• Deliver operational excellence across the brand plan matrix, including the definition and refinement of brand KPIs and delivery against these
• Evolving the operating rhythm, strategy and capabilities of the cross-functional team by bringing the latest technology, patient and customer insights into the brand team
• Demonstration of a high learning agility and emotional intelligence
• Strategic ability: synthesis of insights from data and tell the story
• Obsession with insight driven decisions
• Demonstrate an understanding of the challenges faced by our customers and patients and responding to this
• High impact leadership of a cross functional team and able to excel in a matrix environment
• The mindset to set ambitious goals and then innovate to achieve this
• Executive presence, being able to operate effectively with varying levels of seniority and deputise for senior leaders
• Able to coach, manage and lead through line management and through influencing where there is no direct authority
• Evidence of prioritising decisions and activities to ensure efficient use of resources and address critical issues impacting the brand
• Challenging the status quo to improve the ways of working and improving customer value

Kenntnisse

Strategic leadership

Cross-functional collaboration

Brand strategy

People development

Executive influence

Jobbeschreibung

An exciting opportunity to lead the marketing function and cross functional matrix team for a pivotal brand in AbbVie. Responsible for defining, developing, and delivering the brand strategy and tactical operation plans, achieving defined metrics, and driving commercial performance through exceptional marketing execution and leading a high performing marketing team. People leadership responsibility for a Senior Brand Manager, Brand Manager and Early Talent colleague, with overall leadership of a cross-functional brand team.

Brand Leadership

• Lead the matrix team's development and execution of the brand plan that aligns to the global strategy while adapting to local insights and dynamics
• Represent UK Affiliate with Global and Area marketing teams
• Communicate strategy and performance to senior local and global leadership
• Responsible for marketing budget allocation and overall budget management

Team Leadership

• Lead the marketing function including, personal development, performance management
• Creating a high performing cross-functional team culture where the AbbVie way of working can flourish
• Coaching marketers to become the best versions of themselves
• Developing marketers with stretch in-role assignments to build skills and experience
• Executive presence to be able to influence cross functionally and deputise for Business Unit Manager where needed

Strategy Formulation

• Explore known unknowns with market research that provides meaningful insights to solve challenges
• Synthesis of data into insights to determine winning brand strategy in a competitive market
• Lead the brand strategy formulation using complicated, diverse data sets and in collaboration with the cross-functional team
• Tell the story and 'sell' the strategy and ambition to the organization
• Be the expert on the brand, having a detailed understanding of product and indications, therapeutic area, NHS ecosystem and brand performance data

Execution

• Developing and executing brand strategies with innovative solutions to the complex ecosystem barriers to customer value.
• Responsible for recommending strategic courses of action aligned to the brand plan and current performance against KPIs.
• Develop and maintain long-term customer relations with key external stakeholders, including external experts, and advocacy groups
• Deliver operational excellence across the brand plan matrix, including the definition and refinement of brand KPIs and delivery against these

Innovation

• Evolving the operating rhythm, strategy and capabilities of the cross-functional team by bringing the latest technology, patient and customer insights into the brand team

Capabilities

• Demonstration of a high learning agility and emotional intelligence
• Strategic ability: synthesis of insights from data and tell the story
• Obsession with insight driven decisions
• Demonstrate an understanding of the challenges faced by our customers and patients and responding to this
• High impact leadership of a cross functional team and able to excel in a matrix environment
• The mindset to set ambitious goals and then innovate to achieve this
• Executive presence, being able to operate effectively with varying levels of seniority and deputise for senior leaders
• Able to coach, manage and lead through line management and through influencing where there is no direct authority
• Evidence of prioritising decisions and activities to ensure efficient use of resources and address critical issues impacting the brand
• Challenging the status quo to improve the ways of working and improving customer value

Experiences

• Relevant strategic and operational experience and proven track record of success
• Leadership of marketing team
• In-field sales experience
• Demonstrated passion for marketing and strategy i.e. completed projects, further education
• Previous in field leadership experience would be beneficial

Behaviours

• High EQ & self-awareness
• People focused collaborative leader
• Curious learner mindset
• Excited to lead the x-functional collaboration to solve a complex challenge
• Self-starter entrepreneurship

AbbVie's UK offices in Maidenhead prioritize accessibility and employee well-being, creating a welcoming environment for everyone. The office includes a large car park for easy access, as well as step-free entry, accessible restrooms, and elevators to accommodate individuals with mobility challenges. The workspace features assistive technologies and adaptable workstations, fostering an inclusive culture. Additionally, there is a dedicated quiet zone for those who prefer to work without distraction. This area maximizes natural light and is strategically positioned for easy access with minimal noise disturbances. If you need specific information or have questions about accessibility arrangements, please let us know during the process.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.