Dermatology Brand Lead: Strategy, Team & Impact

AbbVie; Taplow; On-site; GBP 90,000 - 130,000; Full time

Job summary

AbbVie in Maidenhead is seeking a Brand Leader to define and deliver the brand strategy and lead a matrix marketing team across the UK, collaborating with global and area teams to drive commercial performance.

You will shape the brand plan, translate insights into actions, and coach a senior team including a Senior Brand Manager and Brand Manager, while ensuring excellent execution and stakeholder engagement.

Qualifications

• Relevant strategic and operational experience and proven track record of success
• Leadership of marketing team
• In-field sales experience
• Demonstrated passion for marketing and strategy i.e. completed projects, further education
• Previous in field leadership experience would be beneficial

Responsibilities

• Lead the matrix team's development and execution of the brand plan that aligns to the global strategy while adapting to local insights and dynamics
• Represent UK Affiliate with Global and Area marketing teams
• Communicate strategy and performance to senior local and global leadership
• Responsible for marketing budget allocation and overall budget management
• Lead the marketing function including, personal development, performance management
• Creating a high performing cross-functional team culture where the AbbVie way of working can flourish
• Coaching marketers to become the best versions of themselves
• Developing marketers with stretch in-role assignments to build skills and experience
• Executive presence to be able to influence cross functionally and deputise for Business Unit Manager where needed
• Developing and executing brand strategies with innovative solutions to the complex ecosystem barriers to customer value
• Responsible for recommending strategic courses of action aligned to the brand plan and current performance against KPIs
• Develop and maintain long-term customer relations with key external stakeholders, including external experts, and advocacy groups
• Deliver operational excellence across the brand plan matrix, including the definition and refinement of brand KPIs and delivery against these
• Evolving the operating rhythm, strategy and capabilities of the cross-functional team by bringing the latest technology, patient and customer insights into the brand team
• Demonstration of a high learning agility and emotional intelligence
• Strategic ability: synthesis of insights from data and tell the story
• Obsession with insight driven decisions
• Demonstrate an understanding of the challenges faced by our customers and patients and responding to this
• High impact leadership of a cross functional team and able to excel in a matrix environment
• The mindset to set ambitious goals and then innovate to achieve this
• Executive presence, being able to operate effectively with varying levels of seniority and deputise for senior leaders
• Able to coach, manage and lead through line management and through influencing where there is no direct authority
• Evidence of prioritising decisions and activities to ensure efficient use of resources and address critical issues impacting the brand
• Challenging the status quo to improve the ways of working and improving customer value

Skills

Strategic leadership

Cross-functional collaboration

Brand strategy

People development

Executive influence

Job description

AbbVie in Maidenhead is seeking a Brand Leader to define and deliver the brand strategy and lead a matrix marketing team across the UK, collaborating with global and area teams to drive commercial performance.

You will shape the brand plan, translate insights into actions, and coach a senior team including a Senior Brand Manager and Brand Manager, while ensuring excellent execution and stakeholder engagement.