Value & Access Lead - Immunology

AbbVie; Maidenhead; On-site; GBP 70,000 - 110,000; Full time

Job summary

AbbVie in Maidenhead seeks a Value & Access Lead to join the Immunology Market Access team. The role drives end-to-end payer marketing and NHS partnership strategy with autonomy to shape strategy and delivery of core value campaigns.

You will collaborate with Brand and Medical Leads, manage cross‑functional stakeholders, and lead on omnichannel initiatives while upholding ABPI standards and delivering impact for patients.

Qualifications

• Experience in the UK healthcare environment, preferably in customer facing roles.
• Experience with omnichannel marketing campaign design and execution.
• Ability to translate strategy into tactical plans and deliver results.
• Strong understanding of ABPI code compliance and industry standards.
• Ability to operate in a matrix organisation and influence without direct authority.

Responsibilities

• Strategic planning and execution of national market access strategy and value campaigns.
• Ensure high‑quality content co‑created with internal and external stakeholders.
• Manage cross‑functional relationships to align initiatives across brands and payer teams.
• Drive omnichannel transformation and optimize customer journeys for stakeholder engagement.
• Maintain compliance with ABPI code and sustainability of campaign impact.

Skills

Commercial acumen

Strategic thinking

Cross-functional leadership

Communication

Influence

Analytical mindset

Omnichannel

Job description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.co.uk. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.co.uk. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Job Description

We are excited to recruit for a Value & Access Lead to join the Immunology Market Access team, in order to support delivery of our limitless ambitions. This is a pivotal role which ensures optimised Access for patients to AbbVie advances in medicines for patients with Immunological inflammatory disorders.

You will work closely with your aligned Brand and Medical Leads to shape the Strategy, with a high degree of autonomy to use your own skills and expertise to manage your time and resource effectively to deliver on your core responsibilities – including core value campaigns.

The successful candidate will join an energetic, ambitious and agile team and work within a supportive environment which also offers opportunity for personal skills and career development.

The role will be based in our offices in Maidenhead at least three days per week, and will own end-to-end payer marketing deliverables/projects to support the delivery of our ambition through focused execution of our business priorities, including core payer marketing, as well as leading on NHS Partnership strategy & opportunities.

Strategic planning & execution

• National Market Access Strategy, Value Proposition and value campaign design, delivery, and execution aligned to strategic priorities and UK Access landscape
• Ensure clear measurement frameworks are in place to assess campaign and strategy execution and optimise accordingly
• Key contributions to strategic and tactical plan development for the wider brand, being the lead for advising on the payer landscape and it’s relevance to the Strategic ambitions of your brand team.

Excellence in Execution

• Ensure high quality content is co-created with key stakeholders both internally and externally to ensure high impact
• Prioritise ‘brilliant basics’ – embracing our systems and processes to ensure efficient ways of working and maximum impact
• Identify opportunities to enhance our ways of working as a Value & Access team
• Creation and evaluation of customer journeys to deliver high-impact engagement for key stakeholders during a given point in the pre- and post-launch period.

Stakeholder management

• As part of a highly cross functional organisation, ensure relationships are fostered both internally and externally to deliver alignment and support for key initiatives.
• This includes local, regional, global and external stakeholders (healthcare professionals, pharma service providers etc).

OmniChannel Transformation

• Accelerate AbbVie’s journey towards omnichannel excellence to deliver the highest quality customer engagement within the industry
• This includes support evolving ways of working across the UK affiliate
• Support on the planning and execution of customer journeys, ensuring optimal impact and agility in optimising performance of campaigns

Maximising impact whilst ensuring the highest standards

• Support the ongoing culture of compliance to the ABPI code and internal ways of working, whilst leveraging knowledge and experience of working with such frameworks to maximise the customer experience and impact of campaigns.

Qualifications

CAPABILITIES

Must have

• Strong commercial acumen & mindset
• Consistent curiosity to ensure a strong understanding of complex business environment
• Ability to deliver simplicity from complexity
• Ability to monitor results and develop contingencies
• Setting/implementing vision and direction with the customer facing team
• Strong communication of ideas and concepts
• Translate strategy into tactics plans and then deliver on these
• Ability to challenge current thinking in the interests of raising the bar
• Ability to work in a matrix environment and achieve results within a brand team
• Can influence others, including those over whom they have no direct authority
• Professional, accountable, and collaborative team player

Beneficial

• Execution utilising Artificial Intelligence to accelerate quality and speed of delivery
• PromoMats and compliance review of materials

Experiences

Must have

• Relevant experience relating to the above key responsibilities
• Experience of the UK healthcare environment, preferably in customer facing roles
• Relevant experience working with omnichannel marketing campaign design and execution
• Significant experience working with the ABPI code

Beneficial

• A working knowledge of the Immunology competitive landscape
• Experience in in-field or head office Market Access roles is a preference
• Marketing experience at Brand Manager level or more senior
• Experience in NHS Partnership working (e.g. Joint working, Collaborative working)

Additional Information

AbbVie's UK offices in Maidenhead prioritize accessibility and employee well-being, creating a welcoming environment for everyone. The office includes a large car park for easy access, as well as step-free entry, accessible restrooms, and elevators to accommodate individuals with mobility challenges. The workspace features assistive technologies and adaptable workstations, fostering an inclusive culture. Additionally, there is a dedicated quiet zone for those who prefer to work without distraction. This area maximizes natural light and is strategically positioned for easy access with minimal noise disturbances. If you need specific information or have questions about accessibility arrangements, please let us know during the process.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

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