Brand Growth Lead - LTO & Campaigns

KFC UK & I - Marketing; Woking; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Hybrid working

25 days holiday

Bonus scheme

Private healthcare

Study support

Pension contributions

Life insurance

Job summary

KFC in Woking is looking for a Brand Manager to lead the LTO pipeline and tasting menus, reporting to the Senior Brand Manager. You will coordinate across KFC teams and agency partners to bring ideas from strategy to launch.

This role rewards leadership, collaboration and a hands-on approach in a fast-paced environment. Join a team driving seasonal campaigns, multi-channel activity and strong stakeholder alignment.

Qualifications

• Experience in FMCG/retail or food industry
• Proven ability to lead cross-functional teams
• Strong communication and stakeholder management
• Growth mindset with ability to adapt in a fast-paced environment

Responsibilities

• Shape the marketing plan and calendar to drive footfall and brand relevance
• Identify growth opportunities through core activations and limited-time offers
• Lead seasonal activity end-to-end with cross-functional teams
• Manage campaigns across paid, owned and earned channels

Skills

Leadership

Collaboration

Communication skills

Strategic thinking

Brand marketing

Job description

KFC in Woking is looking for a Brand Manager to lead the LTO pipeline and tasting menus, reporting to the Senior Brand Manager. You will coordinate across KFC teams and agency partners to bring ideas from strategy to launch.

This role rewards leadership, collaboration and a hands-on approach in a fast-paced environment. Join a team driving seasonal campaigns, multi-channel activity and strong stakeholder alignment.