Media Strategy Lead, UK & Ireland — Shape Growth

KFC UK & I - Marketing; Old Woking; Hybrid; GBP 85,000 - 110,000; Full time

Benefits offered by this job

Hybrid working (Woking)

Pension contributions

Fri‑Yay finishes

25 days holiday

Live Well Days

Bonus scheme

Private healthcare

Mental health support

Parental leave options

Chicken discount

Job summary

KFC UK & Ireland is seeking an exceptional Media Lead to shape the future of media for one of the country’s most loved brands. You will own the UK & Ireland media strategy, steer cross‑functional teams, and partner with agencies to deliver bold, data‑driven ideas that drive growth and cultural relevance across the funnel.

The role demands a balance of creative thinking and rigorous econometrics, with the credibility to influence senior leaders and guide large media investments.

Qualifications

• 8 years+ media experience with expertise in strategy and measurement.
• Strong ability to translate data into commercial recommendations.
• Proven track record influencing senior stakeholders and guiding agency relationships.

Responsibilities

• Own the overarching UK&I media strategy and long-term vision.
• Drive econometric measurement, optimization, and return on investment.
• Turn insights into actionable media plans that fuel growth and brand equity.
• Lead partnerships with agencies and media partners to maximise performance.
• Foster a culture of experimentation and continuous learning.

Tools

Analytics tools

Job description

KFC UK & Ireland is seeking an exceptional Media Lead to shape the future of media for one of the country’s most loved brands. You will own the UK & Ireland media strategy, steer cross‑functional teams, and partner with agencies to deliver bold, data‑driven ideas that drive growth and cultural relevance across the funnel.

The role demands a balance of creative thinking and rigorous econometrics, with the credibility to influence senior leaders and guide large media investments.