Brand Experience Lead - Counter & Sales

The Estée Lauder Companies; West of England; On-site; GBP 23,000 - 32,000; Full time

Job summary

The Estée Lauder Companies is seeking a Counter Lead to support its brand in driving sales turnover and market share through a consistently consumer-focused approach. You will uphold a credible brand image, maximise sales, manage replenishment, events and promotions, and ensure store standards and compliance with guidelines.

You’ll lead by example, deliver local plans, and nurture loyal customers across the retailer network.

Qualifications

• Experience in a fast-paced retail and/or consumer facing environment
• Commercial understanding and awareness of industry
• Effective communication, organisation and prioritisation skills

Responsibilities

• Reflecting a credible and professional Brand image to all internal and external consumers at all times
• Maximising sales through selling, providing excellent service and retail standards
• Contributing to efficiencies through adhering to store/Brand/Company Procedures and guidelines
• Understand daily/weekly targets
• Ensure personal awareness of all additional sales avenues i.e. eventing, Omni and digital channels, etc.
• Keep up to date with competitor activities and missed opportunities
• Deliver the Brand Strategy, ensuring the delivery of an effective local plan
• Plan and implement local marketing & events initiatives, aligned to Retailer activity
• Deliver excellence in execution of service by ensuring measures are in place to continually and visibly improve service levels
• Be an Ambassador for the Brand - lead the way to ensure Brand values are represented and bought to life
• Ensure all refunds and complaints are managed in line with Company guidelines
• Use digital tools to ensure knowledge is kept up to date
• Deliver a consumer recruitment and retention strategy to grow a loyal consumer base
• Develop up to date knowledge of product in order to ensure we deliver an industry leading experience and the product meets the consumer's needs
• Plan to ensure the delivery of excellent standards at all times (product, housekeeping, displays, messaging, pricing)
• Review retail standards on a daily basis ensuring they are maintained to the required standard
• Ensure deliveries, stock movements and associated administration are completed within agreed Company timeframes
• Ensure that all auditable processes and administration are actioned to Company guidelines and take corrective action in highlighted areas of risk
• Ensure all information requests are fulfilled accurately, within deadlines set
• Minimise stock loss by ensuring all Company Security Policies and Procedures are implemented correctly and followed
• Create and maintain a safe working environment for consumers ensuring that Company and Retailer Policies and Procedures are adhered to
• Ensures that all health & safety responsibilities and all areas of operational activity achieve a minimum overall grading of 'Acceptable' during audits.

Skills

Retail experience

Customer service

Sales driven

Communication

Tools

POS system

Job description

The Estée Lauder Companies is seeking a Counter Lead to support its brand in driving sales turnover and market share through a consistently consumer-focused approach. You will uphold a credible brand image, maximise sales, manage replenishment, events and promotions, and ensure store standards and compliance with guidelines.

You’ll lead by example, deliver local plans, and nurture loyal customers across the retailer network.