Brand-Driven Retail Ambassador

FRED PERRY; Cannock; On-site; GBP 18,000 - 20,000; Full time

Job summary

Fred Perry is seeking a Sales Assistant in Cannock to deliver exceptional customer service and embody the Laurel Wreath brand in-store. You will help create an inviting retail environment and support daily store operations while learning about products and trends.

The role emphasizes strong communication, a positive attitude, and the ability to work with the team across weekdays and weekends. This is a hands-on position within a growing, inclusive team dedicated to retail excellence.

Qualifications

• Excellent communication and interpersonal skills.
• Able to stay organised in a fast-paced retail setting.
• Positive, enthusiastic attitude toward the Fred Perry brand and its community.
• Willingness to learn, adapt, and work within a collaborative team.
• Availability to work weekdays and weekends.

Responsibilities

• Greet customers promptly and courteously as they enter the store.
• Represent Fred Perry brand values and provide excellent service over transactions.
• Support managers and teams with relevant customer feedback.
• Keep shop floor and stockroom organised, well stocked, and visually appealing.
• Follow health and safety procedures and security protocols.
• Use product knowledge to address customer needs and explain the returns policy.
• Contribute to a cheerful, cooperative team atmosphere and communicate professionally.

Skills

Communication skills

Organisation

Positive attitude

Team player

Weekend availability

Job description

Fred Perry is seeking a Sales Assistant in Cannock to deliver exceptional customer service and embody the Laurel Wreath brand in-store. You will help create an inviting retail environment and support daily store operations while learning about products and trends.

The role emphasizes strong communication, a positive attitude, and the ability to work with the team across weekdays and weekends. This is a hands-on position within a growing, inclusive team dedicated to retail excellence.