Brand & Creative Lead: Shape Visual Identity & Campaigns

NATIONAL FARMERS UNION; Kenilworth; Hybrid; GBP 55,000 - 60,000; Full time

Benefits offered by this job

Generous holiday allowance

5 extra leave days option

Company funded health Cashplan

Enhanced parental leave

Job summary

National Farmers’ Union (NFU) is seeking a Creative & Brand Manager to lead the in-house creative function and champion the UK’s most recognised sector brands. You’ll oversee design, photography and brand execution, ensuring visual identity is consistently expressed across every channel.

As brand guardian, you’ll drive creative leadership, collaborate with Marketing, Communications, Digital, IT and Market Research, and develop modern brand systems while staying true to NFU values and reputation.

Qualifications

• Significant experience in a senior creative/branding role.
• Professional graphic design qualification or equivalent.
• Strong portfolio across print and digital channels.

Responsibilities

• Lead in-house creative team and brand execution across channels.
• Develop and apply brand guidelines and design systems.
• Balance strategic thinking with hands-on creative leadership.

Skills

Senior leadership

Brand strategy

Creative direction

Adobe Creative Cloud

Digital design

Stakeholder management

UX principles

Budget management

Education

Graphic design qualification

Tools

Adobe Creative Cloud

Job description

National Farmers’ Union (NFU) is seeking a Creative & Brand Manager to lead the in-house creative function and champion the UK’s most recognised sector brands. You’ll oversee design, photography and brand execution, ensuring visual identity is consistently expressed across every channel.

As brand guardian, you’ll drive creative leadership, collaborate with Marketing, Communications, Digital, IT and Market Research, and develop modern brand systems while staying true to NFU values and reputation.