Creative & Brand Manager

National Farmers' Union (nfu); Kenilworth; On-site; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Generous holiday allowance

Health Cashplan

Pension

On-site restaurant

Free parking

Job summary

The National Farmers' Union (NFU) seeks an experienced Creative & Brand Manager to lead our in-house creative function and champion our sector brands. You will shape our visual identity, balance strategic thinking with hands-on creative leadership, and work across Marketing, Communications, Digital, IT and Market Research to deliver high-profile campaigns.

You will guide a talented team, manage design systems and ensure consistency across all channels while driving innovation and exploring new

Qualifications

• Significant experience in a senior creative, design or visual brand role.
• Professional qualification in graphic design, visual communication or equivalent experience.
• Strong portfolio across print and digital channels.
• Experience developing visual identities, brand guidelines and design systems.
• Experience leading creative teams and delivering major campaigns.

Responsibilities

• Lead the NFU's in-house creative team and brand execution.
• Shape and evolve the NFU's visual identity across channels.
• Develop creative solutions that engage audiences and deliver impact.
• Collaborate with Marketing, Communications, Digital, IT and Market Research teams.

Skills

Senior creative

Brand management

Leadership

Stakeholder management

Creative direction

Education

Graphic design qualification

Tools

Adobe Creative Cloud

Job description

We're looking for an experienced and inspiring Creative & Brand Manager to lead the NFU's creative function and champion of the UK's most recognised and respected sector brands. This is an exciting opportunity to shape how the NFU presents itself to members, stakeholders, policymakers and the public. You'll lead a talented in-house team responsible for design, photography and brand execution, ensuring our visual identity is expressed consistently, effectively and creatively across every channel. As the guardian of the NFU brand, you'll balance strategic thinking with hands‑on creative leadership. You'll help colleagues across the organisation bring campaigns, initiatives and communications to life, developing creative solutions that engage audiences, strengthen perceptions of the NFU and deliver real impact. Working closely with Marketing, Communications, Digital, IT and Market Research teams, you'll play a key role in evolving and modernising our visual brand while ensuring it remains true to our values and trusted reputation. You'll also help build the capability of our creative services, embracing new technologies, improving processes and ensuring we're equipped to meet the changing needs of the organisation. This is a leadership role for someone who is equally comfortable setting creative direction, developing people and rolling up their sleeves to contribute to important, high‑profile projects.

What you'll bring:

We're looking for someone who combines outstanding creative expertise with strong leadership skills and a passion for brand excellence.

• Significant experience in a senior creative, design or visual brand role.
• A professional qualification in graphic design, visual communication or equivalent professional experience.
• A strong portfolio demonstrating excellence across print and digital channels.
• Experience developing and applying visual identities, brand guidelines and design systems.
• Experience leading creative teams and delivering major campaigns, projects and communications.
• Strong working knowledge of Adobe Creative Cloud and professional design tools.
• A strong understanding of digital design, accessibility, usability and user experience principles.
• Excellent communication and stakeholder management skills, with the confidence to influence and challenge constructively.
• Experience managing agencies, suppliers and creative budgets.
• Strong creative judgement, a collaborative approach and the ability to balance multiple priorities while maintaining high standards.
• Curiosity about emerging creative technologies, including the potential application of AI within creative workflows.

About the NFU

The National Farmers' Union (NFU) is the largest farming organisation in the UK, representing over 43,000 farmers and growers across England and Wales. We're proud to champion British agriculture, shaping the future of food, farming and the countryside. From influencing government policy to supporting our members day‑to‑day, our work makes a real difference.

At the NFU, you'll be part of a purpose‑driven organisation that values your expertise and supports your growth.

We offer:

• Generous holiday allowance (starting at 25 days a year pro rata + Bank Holidays, rising to 30 days pro rata with length of service), plus 1 annual Christmas company day
• Option to buy and sell up to 5 days annual leave
• Company funded health Cashplan
• Enhanced maternity, paternity and shared parental leave
• Performance‑related pay
• Competitive Pension and Life assurance
• Access to interest‑free loans for cars, bikes, season tickets and driving lessons
• Employee Assistance program to help you deal with life's challenges
• Discounts on new a range of vehicles, holiday rentals, wellbeing and lifestyle and many more
• Attractive, modern office, with on‑site restaurant and free parking

Join us

This is a rare opportunity to shape the future of a highly respected national brand while leading a talented creative team and delivering work that makes a genuine difference to British farming and the countryside. We're committed to recruiting a diverse and highly talented workforce. We'll support you with extensive learning and development opportunities and help you build a career that balances your professional ambitions with your personal commitments, including discussions around agile and flexible working options.

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