Creative & Brand Manager

NFU; Stoneleigh; Hybrid; GBP 55,000 - 60,000; Full time

Benefits offered by this job

Generous holiday allowance

Company pension

Health cash plan

Flexible working options

On-site restaurant & free parking

Employee Assistance programme

Discounts on vehicles and holidays

Job summary

The NFU, the United Kingdom's largest farming organisation, is seeking a Creative & Brand Manager to lead its in-house creative function and champion the country’s most recognised sector brands.

You will shape how the NFU presents itself to members, policymakers and the public, overseeing design, photography and brand execution across channels while driving creative strategy and standards. This role demands leadership, collaboration and a passion for British agriculture.

Qualifications

• Significant experience in a senior creative, design or visual brand role.
• A professional qualification in graphic design, visual communication or equivalent professional experience.
• A strong portfolio demonstrating excellence across print and digital channels.
• Experience developing and applying visual identities, brand guidelines and design systems.
• Experience leading creative teams and delivering major campaigns, projects and communications.
• Strong working knowledge of Adobe Creative Cloud and professional design tools.

Responsibilities

• Lead the NFU’s creative function and champion the UK’s most recognised and respected sector brands.
• Shape how the NFU presents itself to members, stakeholders, policymakers and the public.
• Lead in-house team responsible for design, photography and brand execution, ensuring the visual identity is expressed consistently, effectively and creatively.
• Balance strategic thinking with hands-on creative leadership and deliver campaigns that engage audiences and deliver impact.
• Collaborate with Marketing, Communications, Digital, IT and Market Research teams to evolve and modernise the visual brand.

Skills

Senior creative leadership

Brand strategy

Campaign management

Creative direction

Stakeholder management

UX principles

AI in creativity

Education

Graphic design qualification or equivalent

Tools

Adobe Creative Cloud

Design software

Job description

Job Title: Creative & Brand Manager

Salary: £55,000 - £60,000 (depending on skills and experience)

Location: Stoneleigh, Warwickshire with agile working

Working Hours: 35 hours per week

Contract Type: Permanent

The National Farmers’ Union (NFU) is the largest farming organisation in the UK, representing over 43,000 farmers and growers across England and Wales. We’re proud to champion British agriculture, shaping the future of food, farming and the countryside. From influencing government policy to supporting our members day-to-day, our work makes a real difference.

Purpose of the role & how you will contribute:

We’re looking for an experienced and inspiring Creative & Brand Manager to lead the NFU’s creative function and champion of the UK’s most recognised and respected sector brands.

This is an exciting opportunity to shape how the NFU presents itself to members, stakeholders, policymakers and the public. You’ll lead a talented in-house team responsible for design, photography and brand execution, ensuring our visual identity is expressed consistently, effectively and creatively across every channel.

As the guardian of the NFU brand, you’ll balance strategic thinking with hands‑on creative leadership. You’ll help colleagues across the organisation bring campaigns, initiatives and communications to life, developing creative solutions that engage audiences, strengthen perceptions of the NFU and deliver real impact.

Working closely with Marketing, Communications, Digital, IT and Market Research teams, you’ll play a key role in evolving and modernising our visual brand while ensuring it remains true to our values and trusted reputation. You’ll also help build the capability of our creative services, embracing new technologies, improving processes and ensuring we’re equipped to meet the changing needs of the organisation.

This is a leadership role for someone who is equally comfortable setting creative direction, developing people and rolling up their sleeves to contribute to important, high-profile projects.

What you’ll bring

We’re looking for someone who combines outstanding creative expertise with strong leadership skills and a passion for brand excellence.

You’ll also bring:

• Significant experience in a senior creative, design or visual brand role.
• A professional qualification in graphic design, visual communication or equivalent professional experience.
• A strong portfolio demonstrating excellence across print and digital channels.
• Experience developing and applying visual identities, brand guidelines and design systems.
• Experience leading creative teams and delivering major campaigns, projects and communications.
• Strong working knowledge of Adobe Creative Cloud and professional design tools.
• A strong understanding of digital design, accessibility, usability and user experience principles.
• Excellent communication and stakeholder management skills, with the confidence to influence and challenge constructively.
• Experience managing agencies, suppliers and creative budgets.
• Strong creative judgement, a collaborative approach and the ability to balance multiple priorities while maintaining high standards.
• Curiosity about emerging creative technologies, including the potential application of AI within creative workflows.

Why choose us?

At the NFU, you’ll be part of a purpose-driven organisation that values your expertise and supports your growth. We offer:

• Generous holiday allowance (starting at 25 days a year pro rata + Bank Holidays, rising to 30 days pro rata with length of service), plus 1 annual Christmas company day
• Option to buy and sell up to 5 days annual leave
• Company funded health Cashplan
• Enhanced maternity, paternity and shared parental leave
• Performance-related pay
• Competitive Pension and Life assurance
• Access to interest‑free loans for cars, bikes, season tickets and driving lessons
• Employee Assistance program to help you deal with life’s challenges
• Discounts on new a range of vehicles, holiday rentals, wellbeing and lifestyle and many more
• Attractive, modern office, with on‑site restaurant and free parking

Join us

This is a rare opportunity to shape the future of a highly respected national brand while leading a talented creative team and delivering work that makes a genuine difference to British farming and the countryside.

We’re committed to recruiting a diverse and highly talented workforce. We’ll support you with extensive learning and development opportunities and help you build a career that balances your professional ambitions with your personal commitments, including discussions around agile and flexible working options