Brand & Creative Lead – Strategic Campaigns & Design

NFU; Stoneleigh; Hybrid; GBP 55,000 - 60,000; Full time

Benefits offered by this job

Generous holiday allowance

Company pension

Health cash plan

Flexible working options

On-site restaurant & free parking

Employee Assistance programme

Discounts on vehicles and holidays

Job summary

The NFU, the United Kingdom's largest farming organisation, is seeking a Creative & Brand Manager to lead its in-house creative function and champion the country’s most recognised sector brands.

You will shape how the NFU presents itself to members, policymakers and the public, overseeing design, photography and brand execution across channels while driving creative strategy and standards. This role demands leadership, collaboration and a passion for British agriculture.

Qualifications

• Significant experience in a senior creative, design or visual brand role.
• A professional qualification in graphic design, visual communication or equivalent professional experience.
• A strong portfolio demonstrating excellence across print and digital channels.
• Experience developing and applying visual identities, brand guidelines and design systems.
• Experience leading creative teams and delivering major campaigns, projects and communications.
• Strong working knowledge of Adobe Creative Cloud and professional design tools.

Responsibilities

• Lead the NFU’s creative function and champion the UK’s most recognised and respected sector brands.
• Shape how the NFU presents itself to members, stakeholders, policymakers and the public.
• Lead in-house team responsible for design, photography and brand execution, ensuring the visual identity is expressed consistently, effectively and creatively.
• Balance strategic thinking with hands-on creative leadership and deliver campaigns that engage audiences and deliver impact.
• Collaborate with Marketing, Communications, Digital, IT and Market Research teams to evolve and modernise the visual brand.

Skills

Senior creative leadership

Brand strategy

Campaign management

Creative direction

Stakeholder management

UX principles

AI in creativity

Education

Graphic design qualification or equivalent

Tools

Adobe Creative Cloud

Design software

Job description

The NFU, the United Kingdom's largest farming organisation, is seeking a Creative & Brand Manager to lead its in-house creative function and champion the country’s most recognised sector brands.

You will shape how the NFU presents itself to members, policymakers and the public, overseeing design, photography and brand execution across channels while driving creative strategy and standards. This role demands leadership, collaboration and a passion for British agriculture.