Brand Copy & Content Lead (Beauty / DTC) - On-Site, Cheadle Hulme

gee; Cheadle Hulme; On-site; GBP 32,000 - 42,000; Full time

Job summary

A premium hair extension brand is seeking a Brand Copy & Content Lead who will direct the brand's voice across all channels. The ideal candidate will have 3–7 years of experience in DTC, especially in beauty or fashion, and will demonstrate storytelling prowess in copywriting for various formats including social media and email campaigns. This role offers a chance to shape narratives that resonate with women, drive conversions, and contribute to the brand's growth.

Qualifications

• 3–7 years in beauty, fashion, or wellness – DTC essential.
• Demonstrable ability to sell through storytelling.
• Strong examples of work across social, campaigns, email & web.
• An intuitive grasp of visual-first creative.
• A sharp eye for luxury tone and high-standard execution.
• Self-led ownership and an obsession with details.

Responsibilities

• Lead the brand tone of voice across every touchpoint.
• Write captivating captions, scripts and copy.
• Create compelling product pages and landing messaging.
• Craft campaign storylines that elevate brand desire.
• Write email campaigns from narrative-led structures.
• Produce editorial blogs that inform and inspire.

Skills

Storytelling

Copywriting

Luxury branding

Email marketing

Social media content

Job description

Brand Copy & Content Lead (Beauty / DTC)

Full-Time | In-House (Cheadle Hulme, Manchester)

£32,000–£42,000 per year + performance bonus

The Opportunity

gee is looking for a Brand Copy & Content Lead – someone who lives and breathes luxury storytelling and can translate visuals, transformation and customer emotion into words that sell.

You will lead the copy across gee:

• Social scripts and captions
• Product + website messaging
• Blogs and educational content
• Email storytelling and retention messaging

This is not a junior content role. It’s a brand voice leadership role, where your copy directly shapes how women experience a premium British brand.

You’ll collaborate closely with our Founder, championing a consistent, elevated voice that builds desire and drives conversion.

gee is a premium hair extension brand trusted by iconic women including Anne Hathaway, Rebel Wilson, and Eva Longoria. This year, we’ve won multiple hair industry awards, including a Marie Claire Hair Award.

Everything we do is to help women feel the most confident version of themselves.

We’re still a growing brand, so everyone here is hands‑on.

If you’re looking for big teams, layers of sign-off, or a "just write the words" environment, this won’t be the right fit. If you like ownership, pace, and building something with real potential, it will.

What You’ll Do

• Lead the brand tone of voice across every touchpoint
• Write captivating captions, scripts and copy to support studio content
• Create compelling product pages and landing page messaging
• Craft campaign storylines that elevate brand desire
• Write email campaigns from narrative‑led structures
• Produce editorial blogs that inform and inspire
• Bring customer testimonials and transformations to life

What You’ll Need

• 3–7 years in beauty, fashion, or wellness – DTC essential
• Demonstrable ability to sell through storytelling
• Strong examples of work across social, campaigns, email & web
• An intuitive grasp of visual‑first creative and content pace
• A sharp eye for luxury tone and high‑standard execution
• Self‑led ownership and an obsession with the details

Applications must include:

• At least two email campaigns
• One web or landing page
• One campaign or social pack

Bonus Experience

• Press releases / PR messaging
• Influencer storytelling
• Basic SEO

Why This Role Matters

• Lead the voice of a British scaling brand
• Shape narratives that make women feel something
• See your words drive both emotion and revenue
• Grow into a senior creative leadership role as we expand

You’ll be trusted to bring ideas, take initiative, and raise the bar every single day.

Apply

Please include:

• CV