Creative Content Lead

Confidential; Haywards Heath; On-site; GBP 35,000 - 40,000; Full time

Benefits offered by this job

HealthShield cash plan

Wellbeing benefits

Staff discount

Company events

20 days annual leave rising with long‑

Nearby parking options

Job summary

Confidential is seeking an experienced Content & Creative Lead in Haywards Heath to own day-to-day output across digital, paid media and print. You will craft on-brand concepts, manage assets and guide the team to produce engaging, premium content that reflects the brand’s aspirational identity.

With 3+ years in a commercial creative role, you will optimise campaigns using performance insights, mentor a Junior Designer, and explore new channels such as TikTok and AI-enabled advertising, while

Qualifications

• Hands-on creative, graphic design or content role with around 3+ years in a commercial environment.
• Strong graphic design skills and proficiency with Adobe InDesign.
• Ability to create professional assets beyond template-led platforms such as Canva.
• Experience creating static content for paid advertising and understanding impact on campaign performance.
• Video editing and mentoring experience are advantageous but not essential.

Responsibilities

• Create high-quality digital and static content for paid campaigns across Meta and Google Performance Max.
• Develop creative concepts and turn ideas into on-brand assets for multi-channel campaigns.
• Review paid media performance and use insights to improve future content.
• Produce and manage digital and print assets including magazine ads and POS materials.
• Support direct mail planning and production with audience focus and storytelling.
• Coordinate photoshoots and ensure post-shoot assets are ready for channels.
• Edit video content and contribute to engaging video creative when possible.
• Use AI tools to increase output, vary creative, and support planning and analysis.
• Guard the brand’s visual identity across all touchpoints and ensure consistency.
• Collaborate with external agencies and suppliers to deliver on time.
• Support and mentor a Junior Graphic Designer and prioritise workload.
• Research emerging channels (e.g., TikTok, AI advertising) for future opportunities.

Skills

Graphic design

Adobe InDesign

Video editing

Content creation

Tools

Adobe InDesign

Job description

Creative Content Lead 35,000 - 40,000, Haywards Heath, Monday to Friday, full-time, permanent, 20 days holiday rising with service, HealthShield cash plan, wellbeing benefits, staff discount, company events

The Role

An exciting opportunity has arisen for an experienced Content & Creative Lead to join an established premium consumer brand in Haywards Heath. Working as part of the wider marketing and creative function and reporting to the Head of Retail, this is a hands-on position for someone who loves turning creative ideas into beautiful, commercially effective content. You will take ownership of day-to-day creative output across digital, paid media and print, while helping ensure every customer touchpoint reflects the quality and aspirational feel of the brand.

Key responsibilities will include:

• - Create high-quality digital and static content for paid advertising campaigns across platforms including Meta and Google Performance Max
• - Develop creative concepts and turn ideas into engaging, on-brand campaign assets
• - Review paid media performance to understand which creative concepts are working and use these insights to continually improve future content
• - Produce and manage digital and print assets including magazine advertising, point-of-sale materials and other above-the-line campaigns
• - Support the planning and production of direct mail campaigns, considering audience, product focus, messaging and storytelling
• - Coordinate photoshoots and content capture, ensuring post-shoot assets are edited and ready for use across relevant channels
• - Edit video content and support the development of engaging video creative, where experience allows
• - Use AI tools appropriately to increase creative output, develop variations and support planning and analysis
• - Act as a guardian of the brand's visual identity, maintaining brand guidelines and ensuring content feels consistent across every customer touchpoint
• - Work with external agencies, media partners and suppliers to ensure creative is delivered effectively and to deadline
• - Support and develop a Junior Graphic Designer, helping to prioritise workload and maximise the creative resource available within the team
• - Research emerging creative opportunities and channels, helping the brand explore areas such as TikTok, AI advertising and future media opportunities

Requirements

Previous experience within a hands-on creative, graphic design or content role is necessary, ideally with around three years or more experience in a commercially focused environment. Strong graphic design skills and proficiency with Adobe InDesign are highly desirable, alongside the ability to confidently create professional assets beyond template-led platforms such as Canva. Experience creating static content for paid advertising and an understanding of how creative can influence campaign performance would also be highly desirable.

You will be an ideas-driven and proactive creative who enjoys implementing your work rather than solely developing strategy. Experience within a premium, luxury, aspirational or high-consideration consumer environment would be desirable, although applications from other sectors with an appropriate creative style are welcomed. Video editing, shoot production, AI creative tools and previous mentoring or management experience would be advantageous but are not essential.

This role could suit someone who has worked as a Senior Graphic Designer, Senior Creative Designer or Creative Content Manager.

Company Information

Our client is an established and highly regarded premium consumer brand with a strong emphasis on beautiful design, aspirational content and an exceptional customer experience. The business has built a distinctive visual identity and places creativity at the heart of how it communicates with its customers.

You will join a collaborative marketing and creative environment where ideas are encouraged and where the Content & Creative Lead will have the opportunity to influence how the brand evolves across established and emerging channels. This is particularly well suited to someone who wants creative ownership while remaining close to the hands-on design and production work they enjoy.

Package

• - 35,000 - 40,000 salary
• - Permanent position
• - Monday to Friday
• - 20 days' annual leave, increasing with length of service
• - HealthShield cash plan
• - Gym and wellbeing credits
• - Staff discount
• - Summer and Christmas company events
• - Family-friendly approach- Accessible Haywards Heath location with public transport links
• - Nearby parking options