Brand & Content Growth Lead — Organic Engine (B2B SaaS)

Doodle; England; Hybrid; GBP 70,000 - 95,000; Full time

Benefits offered by this job

Hybrid working culture

30 vacation days

Learning budget

Headspace membership

Company lunches and events

Premium equipment

Job summary

Doodle is a B2B SaaS platform helping professionals coordinate meetings and collaboration. We are expanding beyond scheduling, building an organic content engine to drive sign-ups and pipeline as we launch the new Doodle.

You will own brand voice and content that converts, working with cross-functional teams to craft credible, high-impact content across channels. The ideal candidate brings 4+ years in B2B SaaS content marketing, a writer's craft, and a commercial mindset.

Qualifications

• 4+ years in B2B SaaS content marketing with a commercial or demand orientation.
• Outstanding writer and editor who ships high-quality, original content.
• Solid grasp of content-led SEO and how content converts to sign-ups and pipeline.
• Comfortable creating content that supports Sales, ABM and demand generation.
• Fluent in measuring content performance via sign-ups and lead contribution.

Responsibilities

• Own brand voice, visual identity and positioning across channels.
• Own the editorial calendar and content engine; produce launch content and thought leadership.
• Grow organic-sourced sign-ups; own content-led SEO with Growth team.
• Create content that supports demand generation and Sales.
• Develop video content and a demo/library with Product Marketing.
• Support onboarding and lifecycle content with Growth.
• Develop customer stories and proof points for each buyer persona.

Skills

Brand strategy

Content production

SEO & Growth

Demand generation

Video content

Lifecycle content

Customer stories

Tools

SEO tools

CMS platforms

Video tools

Job description

Doodle is a B2B SaaS platform helping professionals coordinate meetings and collaboration. We are expanding beyond scheduling, building an organic content engine to drive sign-ups and pipeline as we launch the new Doodle.

You will own brand voice and content that converts, working with cross-functional teams to craft credible, high-impact content across channels. The ideal candidate brings 4+ years in B2B SaaS content marketing, a writer's craft, and a commercial mindset.