B2B Copywriter & Content Strategist — Fully Remote

Demandflow; United Kingdom; Remote; GBP 40,000 - 65,000; Full time

Benefits offered by this job

Performance bonuses

Access to frontier tools

Dedicated learning time

Fully remote with flexible schedule

25 days’ paid leave

Job summary

Demandflow is seeking a Website Growth Lead to shape messaging for B2B clients. You’ll own content strategy, write homepages and product pages, and guide long-form articles with evidence-based claims. You’ll collaborate across GMT and EST time zones, working with designers and growth specialists to drive editorial quality.

You’ll drive SEO/AEO initiatives, manage briefs and reviews across multiple clients, and uphold high editorial standards with an established AI-assisted workflow.

Qualifications

• B2B website copy and long-form articles portfolio.
• Ability to understand unfamiliar businesses and translate complex ideas into clear writing.
• Experience with SEO and AEO content planning.
• Excellent written English and strong editing at argument/structure/detail level.
• Established AI-assisted editing workflow and fact-checking.

Responsibilities

• Develop messaging and tone of voice guidance with clients.
• Write homepages and product/service pages showing value clearly.
• Create editorial plans integrating SEO/AEO with growth aims.
• Edit and present copy, coordinating reviews with design and growth teams.

Skills

B2B copywriting

Long-form article writing

SEO & AEO strategy

English writing & editing

AI-assisted editing

Presentation & briefing skills

Tools

CMS

Job description

Demandflow is seeking a Website Growth Lead to shape messaging for B2B clients. You’ll own content strategy, write homepages and product pages, and guide long-form articles with evidence-based claims. You’ll collaborate across GMT and EST time zones, working with designers and growth specialists to drive editorial quality.

You’ll drive SEO/AEO initiatives, manage briefs and reviews across multiple clients, and uphold high editorial standards with an established AI-assisted workflow.