Head of Growth

Doodle; Greater London; Hybride; GBP 150 000 - 210 000; Plein temps

Avantages offerts par ce poste

Pension Plan

Hybrid Work

30 Vacation Days

Headspace Membership

Company Lunches

Résumé du poste

Doodle is seeking a Head of Growth in London to drive self-serve ARR and product-led growth across a global user base. You will lead a high-velocity team spanning Product, Marketing, and Sales to convert active users into paying teams, optimize activation, and accelerate monetization.

In this role you will own self-serve revenue, experiment aggressively, and shape pricing/packaging strategies while collaborating with Engineering to ensure clean data and rapid iteration.

Qualifications

• 8+ years in Product-Led Growth, Growth Marketing, or activation-focused roles in SaaS.
• Strong understanding of activation funnels and lifecycle automation.
• Experience running rapid, high-velocity growth experiments.
• Hands-on with PLG, Product, and Engineering to build flows and instrumentation.

Responsabilités

• Drive Paid Subscription ARR Growth and self-serve ARR strategy.
• Own acquisition efficiency, conversion rates, and churn reduction.
• Deliver quarterly ARR targets with CRO/Finance.
• Grow paid subscriptions (monthly and annual) via in-product, lifecycle, and activation motions.
• Influence pricing/packaging to maximize ARPU while preserving viral loop.
• Lead migrations to improve ARR stability and payback.
• Overhaul activation and first-mile user experience to drive habits.
• Move beyond drip campaigns to behavioral-triggered automation.
• Run a high-velocity experimentation engine and cadence.
• Build a modern experimentation stack with Engineering for fast iteration.

Connaissances

PLG Growth

Growth Marketing

Activation funnels

Experimentation

Cross-functional leadership

Data analytics

Engineering collaboration

Description du poste

Doodle is redefining how modern teams schedule, collaborate, and connect. Our platform powers productivity for businesses of all sizes by simplifying how people meet and manage time.

As we scale our Revenue Organisation to accelerate growth across North America and EMEA, we are looking for a Head of Growth to take the reins of our high-volume, global user base and transform active usage into a predictable, scaling revenue engine.

You will sit at the intersection of Product, Marketing, and Sales, holding the number for our self-serve business while feeding high-velocity PQLs to our Enterprise team.

As Head of Growth, you will lead a team that owns self-serve and product-led ARR, turning active users into paying teams through experimentation, lifecycle automation, monetisation improvements, and activation optimisation.

Location: London (hybrid)

Reports to: CRO

Mandate: GM of self-service revenue & PLG architecture. Responsible for activation, conversion, monetization, and upgrade velocity

What You’ll Do (Responsibilities)

• Drive Paid Subscription ARR Growth
• Own the strategy and execution for self-serve ARR, inclusive of acquisition efficiency, conversion rates, and churn reduction
• Deliver quarterly ARR targets in partnership with the CRO and Finance
• Grow paid subscriptions (monthly + annual) through in-product, lifecycle, and outbound activation motions
• Heavily influence pricing and packaging strategies. Test friction vs. value gates to maximize Average Revenue Per User (ARPU) without stifling the viral loop
• Drive monthly to annual migrations to improve ARR stability and payback efficiency
• Accelerate user activation
• Overhaul the \"first mile\" of the user experience. Use behavioral data to predict and drive key adoption moments that lead to habit formation.
• Move beyond standard drip campaigns to behavioral-triggered, multi-channel automation that nudges users toward value and payment
• Run a high-velocity experimentation engine
• Build a culture of high-velocity testing. Run a strong experimentation cadence across onboarding, pricing, messaging, landing pages, and lifecycle automation, continually increasing the number of experiments as you scale
• Build a modern experimentation stack and partner with engineering to ensure clean data and rapid iteration
• Account expansion

Cross-Functional Growth Leadership

• Work closely with BI to instrument funnels, define KPIs, and ensure high-signal tracking
• Feed insights from experiments into Product, Marketing, and Sales to influence roadmap and GTM strategy

Our Ideal Candidate (What You Bring)

• This is a Director/VP-level operator who acts as a GM for self-serve revenue and activation.
• You have scaled a B2B SaaS PLG motion from $10M to $50M+ ARR (or similar scale) before:
• 8+ years in Product-Led Growth, Growth Marketing, or activation-focused roles in SaaS
• Deep understanding of activation funnels, lifecycle automation, onboarding, and adoption moments
• Demonstrated ability to run rapid, high-velocity growth experiments
• Strong analytical skills across activation, retention, conversion, and subscription metrics
• Comfortable working hands-on with PLG, Product, and Engineering to build flows, instrumentation, and automations
• Hands-on, cross-functional operator (Product, Marketing, Engineering) who executes switfly and can scale what works

Why You’ll Love It Here

Compensation & Financial Well-being

• Competitive Pay – We pay fair for top talent.
• Pension Plan – Set yourself up for the future.

Flexible & Hybrid Culture

• Hybrid Work – Work where you’re most productive.
• 30 Vacation Days – Take the time you need to rest and recharge.
• Work-from-Anywhere – Go remote for up to 3 months in the EU and 1 month outside the EU.

Learning & Career Growth

• Training/Conference Days – Invest in yourself.
• Learning Stipend – We cover courses, certifications, and more.

Well-being & Home Office Setup

• Well-being & Home Office Budget – Use it for fitness, therapy, or your dream desk setup.
• Headspace Membership – Access guided meditation & mindfulness tools.
• Company Lunches & Team Events – Stay connected, even remotely.

Family & Inclusive Benefits

• Parental Leave & Support – Paid leave for all caregivers.

Extra Perks

• Doodle Premium – Free for you, your family, and friends.
• Top-Notch Equipment – MacBook, keyboard, trackpad - work at your best.

Hiring Journey

Application review Hiring Manager Interview ‘Growth Audit’, a practical session with a leadership panel across Revenue, Product, and Engineering Cultural Fit Assessment (via BRYQ)

At Doodle, we’re committed to providing an environment of mutual trust and respect, where equal employment opportunities (EEO) are available to all applicants and teammates without regard to age, race, color, disability, religion, gender, and sexual orientation.

Diversity and inclusion are of utmost importance to us. We’re committed to building a team that represents a variety of backgrounds, perspectives, and skills.

The more inclusive we are, the better our work and our products will be.