Senior Brand & Content Manager (All Genders)

Doodle; England; Hybrid; GBP 70,000 - 95,000; Full time

Benefits offered by this job

Hybrid working culture

30 vacation days

Learning budget

Headspace membership

Company lunches and events

Premium equipment

Job summary

Doodle is a B2B SaaS platform helping professionals coordinate meetings and collaboration. We are expanding beyond scheduling, building an organic content engine to drive sign-ups and pipeline as we launch the new Doodle.

You will own brand voice and content that converts, working with cross-functional teams to craft credible, high-impact content across channels. The ideal candidate brings 4+ years in B2B SaaS content marketing, a writer's craft, and a commercial mindset.

Qualifications

• 4+ years in B2B SaaS content marketing with a commercial or demand orientation.
• Outstanding writer and editor who ships high-quality, original content.
• Solid grasp of content-led SEO and how content converts to sign-ups and pipeline.
• Comfortable creating content that supports Sales, ABM and demand generation.
• Fluent in measuring content performance via sign-ups and lead contribution.

Responsibilities

• Own brand voice, visual identity and positioning across channels.
• Own the editorial calendar and content engine; produce launch content and thought leadership.
• Grow organic-sourced sign-ups; own content-led SEO with Growth team.
• Create content that supports demand generation and Sales.
• Develop video content and a demo/library with Product Marketing.
• Support onboarding and lifecycle content with Growth.
• Develop customer stories and proof points for each buyer persona.

Skills

Brand strategy

Content production

SEO & Growth

Demand generation

Video content

Lifecycle content

Customer stories

Tools

SEO tools

CMS platforms

Video tools

Job description

Build the Organic Engine. Turn Content into Demand.

Doodle is a B2B SaaS platform used by millions of professionals to coordinate meetings and collaboration. We are expanding from a scheduling product into a broader productivity and coordination platform, and we are launching the next generation of Doodle to the market.

We are looking for a Brand & Content Manager with commercial instincts to build Doodle's organic content engine. You will own content that ranks and converts, real, valuable content rather than generic AI output, and turn it into sign-ups, demand and pipeline as we launch the new Doodle. You believe in strong brands and are curious to reposition Doodle, playing a part in creating the brand’s DNA internationally and spreading our narrative around all relevant touchpoints.

You will report to the Head of Marketing and partner with Product Marketing, Growth and our PR agencies. This is a hands‑on role for someone who can set content strategy and also produce the work, and who measures success in organic‑sourced sign‑ups and qualified leads, not output volume.

What You Will Do

As Brand & Content Manager, you will build and run the brand DNA for Doodle and the content engine that grows organic demand.

• Brand Building: Own brand voice, visual identity and positioning, ensuring consistency across every channel and touchpoint while elevating brand awareness and affinity with target audiences.

• Content Strategy and Engine: Own the editorial calendar and content engine, and produce launch content, product stories and thought leadership across each wave.

• Organic Growth and SEO: Grow organic‑sourced sign‑ups and own content‑led SEO in partnership with Growth.

• Commercial Content: Create content that supports demand generation, account‑based marketing and Sales, bringing commercial and B2B expertise.

• Video and Demo Library: Partner with Product Marketing on video content and a demo and how‑to library.

• Lifecycle and Onboarding Content: Support onboarding and lifecycle content in partnership with Growth.

• Customer Proof: Develop customer stories and proof points for each buyer persona.

Our Ideal Candidate

We are looking for a strong writer and content operator with a commercial, demand‑oriented mindset.

• Content Experience: 4+ years in B2B SaaS content marketing, with a commercial or demand orientation.

• Craft: An outstanding writer and editor who ships high‑quality, original content and does not rely on generative shortcuts.

• SEO and Growth: A solid grasp of content‑led SEO and how content converts to sign‑ups and pipeline.

• Commercial Sense: Comfortable creating content that supports Sales, account‑based marketing and demand generation.

• Measured by Outcomes: Fluent in content performance, organic‑sourced sign‑ups and lead contribution.

Why You’ll Love It Here

Compensation & Financial Well Being

• Competitive salary.

• Pension plan.

Flexible & Hybrid Culture

• Hybrid working model.

• 30 vacation days.

• Work from anywhere for up to 3 months within the EU and 1 month outside the EU.

Learning & Career Growth

• Learning and development budget.

• Conference and training days.

Well Being

• Well being and home office budget.

• Headspace membership.

• Company lunches and team events.

Family Benefits

• Paid parental leave and family support.

Additional Perks

• Doodle Premium for you, your family, and friends.

• MacBook and premium equipment.

Hiring Journey

• Initial Application Review and BRYQ Assessment.

• Recruiter interview

• Hiring Manager Interview.

• Content exercise and portfolio review focused on organic growth and commercial impact.

• Executive Interview.

• Final Offer and Reference Check.

So, Get in Touch!

At Doodle, we are committed to providing an environment of mutual trust and respect, where equal employment opportunities are available to all applicants and teammates without regard to age, race, color, disability, religion, gender, or sexual orientation. Diversity and inclusion are important to us because the best products are built by teams with different experiences, perspectives, and backgrounds.

IMPORTANT NOTICE: Please note that we can only consider your application if you are based and have the right to work in Germany. At this time, we are unable to sponsor visas for this position or support relocation.