Brand & Communications Leader (Transport & Policy)

Trl; Wokingham; On-site; GBP 65,000 - 90,000; Full time

Job summary

TRL is seeking an experienced Brand & Communications Manager to shape and elevate our brand as a transport data and intelligence company. You will lead corporate identity, messaging, and thought leadership, and oversee PR and media relations across policy and industry channels.

In this role, you will collaborate with agencies and internal teams to ensure consistent messaging and a strong external voice during TRL's repositioning. A proven track record in B2B communications is essential.

Qualifications

• Significant experience in corporate communications and brand management within B2B, professional services, infrastructure or policy sectors.
• Excellent writing and editing skills with proven media relations experience.
• Confidently coach senior leaders and spokespeople and lead brand initiatives.

Responsibilities

• Lead external expression of evolving identity and positioning as a transport data and intelligence company.
• Deliver corporate identity programmes, messaging architecture and brand guidelines.
• Own corporate narrative, thought leadership and speaking opportunities.
• Manage PR, media relations and relationships with trade, national and policy media.
• Collaborate with agency partners and internal teams to align communications during repositioning.

Skills

Corporate communications

Brand management

Media relations

Stakeholder communications

Executive coaching

Project management

Job description

TRL is seeking an experienced Brand & Communications Manager to shape and elevate our brand as a transport data and intelligence company. You will lead corporate identity, messaging, and thought leadership, and oversee PR and media relations across policy and industry channels.

In this role, you will collaborate with agencies and internal teams to ensure consistent messaging and a strong external voice during TRL's repositioning. A proven track record in B2B communications is essential.